Senior Brand & Campaigns Lead — Enterprise Marketing

Maximus; Columbia (SC); Teletrabalho; USD 130 000 - 150 000; Tempo integral

Resumo da oferta

Maximus seeks a Sr. Branding and Marketing Manager to translate strategic direction into compelling campaigns, content, and digital experiences across government programs.

The role blends brand leadership with hands-on execution and cross-functional collaboration across creative, digital, and content teams. The position leads campaigns from strategy to delivery, partners with web teams to connect strategy to digital experiences, and monitors market trends and campaign performance to drive

Qualificações

• Bachelor's degree in related field required.
• Minimum 7 years of related professional experience, 3 years of people management experience required.

Responsabilidades

• Develop innovative strategies and approaches to increase consumer awareness, understanding and engagement in government programs (e.g. Health Insurance, Child Support, Employment, Education).
• Lead the planning and implementation of integrated communications strategies/tactics across multiple platforms, including print, digital, and social media.
• Work hand-in-hand with MAXIMUS Project Teams and key stakeholders to develop, manage and deliver communication products and services.
• Support business development initiatives and high level meetings with existing and potential future clients.
• Manage Business Development activities for target accounts/markets (e.g., capture planning, proposal writing, pricing, partnerships).
• Develop briefs and/or presentations in support of new business opportunities.
• Maintain current understanding of trends and directions affecting the target health and/or human service markets.
• Project Management.
• Ensure sound management of client delivery: scope, approaches, timelines, budgets, resources and quality.
• Manage profit and loss (P&L) for assigned accounts, markets or territories.
• Manage resources including direct staff, consultants, vendors and/or subcontractors.

Conhecimentos

Brand strategy

Integrated marketing

Campaign strategy

Content marketing

Strategic writing

Presentation skills

Cross-functional collaboration

Formação académica

Bachelor's degree

Ferramentas

Salesforce

HubSpot

CRM analytics

Descrição da oferta de emprego

Maximus seeks a Sr. Branding and Marketing Manager to translate strategic direction into compelling campaigns, content, and digital experiences across government programs.

The role blends brand leadership with hands-on execution and cross-functional collaboration across creative, digital, and content teams. The position leads campaigns from strategy to delivery, partners with web teams to connect strategy to digital experiences, and monitors market trends and campaign performance to drive