Senior Brand & Growth Marketing Lead

Maximus; Honolulu (HI); Remote; USD 130,000 - 150,000; Full time

Job summary

Maximus in the United States seeks a Senior Branding and Marketing Manager to drive enterprise brand and integrated marketing strategies, translating strategy into campaigns, content, digital experiences, and market activation.

The role blends strategic thinking with hands-on execution, developing briefs, audience plans, and competitive insights while partnering with web and digital teams to link strategy to customer journeys and outcomes. Travel to Tysons, VA as needed.

Qualifications

• 7+ years of professional experience in brand and marketing roles.
• Experience leading integrated B2B or B2G campaigns.
• Ability to translate technical concepts into compelling narratives.
• Strong writing, presentation, and cross-functional collaboration.
• Proficient with CRM tools and analytics platforms.

Responsibilities

• Develop and execute integrated brand and marketing campaigns.
• Lead campaign briefs, messaging frameworks, and audience strategies.
• Collaborate with web and digital teams to connect strategy to experiences.
• Manage client delivery, budgets, and timelines.
• Support business development and client meetings.
• Oversee P&L for assigned accounts.
• Lead resources including staff and vendors.

Skills

Brand strategy

Campaign strategy

Content marketing

Storytelling

Strategic writing

Presentation skills

Communication

Project leadership

Education

Bachelor's degree in related field

Tools

Salesforce

HubSpot

CRM analytics

Job description

Maximus in the United States seeks a Senior Branding and Marketing Manager to drive enterprise brand and integrated marketing strategies, translating strategy into campaigns, content, digital experiences, and market activation.

The role blends strategic thinking with hands-on execution, developing briefs, audience plans, and competitive insights while partnering with web and digital teams to link strategy to customer journeys and outcomes. Travel to Tysons, VA as needed.