Senior Brand Activation & Campaign Specialist

Sterling Kohler; Northern (KY); Hybrid; USD 84,000 - 128,000; Full time

Job summary

Kohler invites a Sr. Marketing Specialist to join the Brand IMP Marketing team in Kohler, WI onsite. You will support activation programs for new product launches, campaigns, events, and other Go-To-Market activations.

Responsibilities include coordinating cross‑functional activations, managing calendars, developing content, tracking KPI performance, and preparing data presentations. Travel about 15% with trade shows and customer visits. Salary range is $83,550–$127,550, plus a performance bonus.

Qualifications

• University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• 2+ years of experience in Marketing, Communications, or related field preferred.
• Ability to adapt quickly to change and deliver results.
• Ability to work independently and autonomously.
• Must have strong problem-solving skills.
• Excellent communication (verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and own timelines.
• Proficient in Microsoft Office Applications.

Responsibilities

• Drives or supports brand management activations in accordance with the Annual Integrated Marketing Plan inclusive of brand plans, objectives, identity, execution of sales materials & trainings, media/owned content development, and events, execution.
• Explores consumer, marketing trends and best practices to contribute towards planning marketing initiatives.
• Coordinates marketing activations across cross-functional teams to execute small/large brand & marketing advertising campaigns.
• Develops, maintains, and manages Marketing activation calendar and timelines.
• Develops, manages, and tracks content needs across product launches and other marketing content development initiatives.
• Reviews brand communication materials to ensure marketing objectives and brand standards & compliance.
• Supports KPI tracking, measurement and analysis of in-market performance across brand, business, and campaign metrics.
• Build templates for presenting data and insights in internal and external presentations.
• Supports/leads internal communications for campaigns & marketing programming.
• Supports/leads organization of Marketing Team Meetings and Engagement initiatives.

Skills

Adaptability

Independent work

Problem solving

Communication

Time management

Interpersonal skills

Education

BA/BS in Marketing or related field

Tools

Microsoft Office

Job description

Kohler invites a Sr. Marketing Specialist to join the Brand IMP Marketing team in Kohler, WI onsite. You will support activation programs for new product launches, campaigns, events, and other Go-To-Market activations.

Responsibilities include coordinating cross‑functional activations, managing calendars, developing content, tracking KPI performance, and preparing data presentations. Travel about 15% with trade shows and customer visits. Salary range is $83,550–$127,550, plus a performance bonus.