Brand Activation Lead | Marketing & Campaigns

Sterling Kohler; Northern (KY); Hybrid; USD 84,000 - 128,000; Full time

Benefits offered by this job

Day 1 benefits

Performance bonus

Job summary

Kohler Co. is seeking a Sr. Marketing Specialist, Brand IMP, to support activation programs for new product launches, campaigns, events, and GTM activations. The role collaborates with cross-functional teams to plan, schedule, and execute marketing activations and content development.

Onsite in Kohler, WI, with ~15% travel to trade shows and customer visits. Requires a marketing degree and 2+ years in marketing or communications, plus strong communication and problem-solving skills.

Qualifications

• Bachelor's degree in Marketing or related field, or equivalent experience.
• 2+ years in marketing, communications, or related field.
• Ability to adapt quickly to change and deliver results.
• Ability to work independently and autonomously.
• Strong problem-solving, communication, and interpersonal skills.
• Proficient in Microsoft Office Applications.

Responsibilities

• Supports activation programs across launches, campaigns, events, and GTM activations.
• Explores consumer and marketing trends to inform initiatives.
• Coordinates activations across cross-functional teams to execute campaigns.
• Maintains marketing activation calendar and timelines.
• Manages content needs for product launches and other initiatives.
• Reviews materials to ensure brand standards and compliance.
• Supports KPI tracking and analysis of in-market performance.
• Builds templates for presenting data and insights in internal/external presentations.
• Supports internal communications for campaigns and marketing programming.
• Helps organize Marketing Team meetings and engagement initiatives.

Skills

Marketing experience

Communication skills

Independent work

Problem solving

Time management

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Kohler Co. is seeking a Sr. Marketing Specialist, Brand IMP, to support activation programs for new product launches, campaigns, events, and GTM activations. The role collaborates with cross-functional teams to plan, schedule, and execute marketing activations and content development.

Onsite in Kohler, WI, with ~15% travel to trade shows and customer visits. Requires a marketing degree and 2+ years in marketing or communications, plus strong communication and problem-solving skills.