Brand Activation Specialist — Launch & Campaigns (Onsite)

Kohler Co.; Kohler (WI); On-site; USD 84,000 - 128,000; Full time

Job summary

Kohler Co. in Kohler, Wisconsin, is seeking a Sr. Marketing Specialist to support activation programs for the KOHLER Kitchen & Bath NA Brand IMP Marketing team. This onsite role focuses on launches, campaigns, events, and GTM activations in a dynamic marketing environment.

The position requires collaboration with diverse teams, calendar and content management, and ensuring brand standards. Travel approx. 15%; salary range $83,550–$127,550 with a performance bonus eligibility.

Qualifications

• University degree (BA/BS) in Marketing or related field; or equivalent experience.
• 2+ years of experience in Marketing, Communications, or related field preferred.

Responsibilities

• Drives or supports brand management activations in line with the Annual Integrated Marketing Plan.
• Explores consumer and marketing trends to inform initiatives.
• Coordinates activations across cross-functional teams to execute campaigns.
• Develops and manages the marketing activation calendar and timelines.
• Manages content needs across product launches and marketing content development.
• Ensures materials align with brand standards and compliance.
• Supports KPI tracking and analysis of in-market performance.

Skills

Marketing

Communications

Project management

Problem solving

Written communication

Time management

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Kohler Co. in Kohler, Wisconsin, is seeking a Sr. Marketing Specialist to support activation programs for the KOHLER Kitchen & Bath NA Brand IMP Marketing team. This onsite role focuses on launches, campaigns, events, and GTM activations in a dynamic marketing environment.

The position requires collaboration with diverse teams, calendar and content management, and ensuring brand standards. Travel approx. 15%; salary range $83,550–$127,550 with a performance bonus eligibility.