Sr. Marketing Specialist, Brand IMP

Kohler Co.; Kohler (WI); On-site; USD 84,000 - 128,000; Full time

Job summary

Kohler Co. in Kohler, Wisconsin, is seeking a Sr. Marketing Specialist to support activation programs for the KOHLER Kitchen & Bath NA Brand IMP Marketing team. This onsite role focuses on launches, campaigns, events, and GTM activations in a dynamic marketing environment.

The position requires collaboration with diverse teams, calendar and content management, and ensuring brand standards. Travel approx. 15%; salary range $83,550–$127,550 with a performance bonus eligibility.

Qualifications

• University degree (BA/BS) in Marketing or related field; or equivalent experience.
• 2+ years of experience in Marketing, Communications, or related field preferred.

Responsibilities

• Drives or supports brand management activations in line with the Annual Integrated Marketing Plan.
• Explores consumer and marketing trends to inform initiatives.
• Coordinates activations across cross-functional teams to execute campaigns.
• Develops and manages the marketing activation calendar and timelines.
• Manages content needs across product launches and marketing content development.
• Ensures materials align with brand standards and compliance.
• Supports KPI tracking and analysis of in-market performance.

Skills

Marketing

Communications

Project management

Problem solving

Written communication

Time management

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Opportunity

The Sr. Marketing Specialist, as part of the KOHLER Kitchen & Bath North America Brand IMP Marketing team, is responsible for supporting the development and execution of activation programs across new product launches, campaigns, events, and any other Go-To-Market activations.

Work Mode: Onsite

Location

Onsite - Kohler, WI

Specific Responsibilities

• Drives or supports brand management activations in accordance with the Annual Integrated Marketing Plan inclusive of brand plans, objectives, identity, execution of sales materials & trainings, media/owned content development, and events, execution.
• Explores consumer, marketing trends and best practices to contribute towards planning marketing initiatives.
• Coordinates marketing activations across cross-functional teams to execute small/large brand & marketing advertising campaigns.
• Develops, maintains, and manages Marketing activation calendar and timelines.
• Develops, manages, and tracks content needs across product launches and other marketing content development initiatives.
• Reviews brand communication materials to ensure marketing objectives and brand standards & compliance.
• Supports KPI tracking, measurement and analysis of in-market performance across brand, business, and campaign metrics.
• Build templates for presenting data and insights in internal and external presentations.
• Supports/leads internal communications for campaigns & marketing programming.
• Supports/leads organization of Marketing Team Meetings and Engagement initiatives.

Skills/Requirements

• University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• 2+ years of experience in Marketing, Communications, or related field preferred.
• Ability to adapt quickly to change and deliver results.
• Ability to work independently and autonomously.
• Must have strong problem-solving skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and own timelines.
• Proficient in Microsoft Office Applications.

Travel

• Travel to trade shows, customer visits and training as needed, approximately 15%.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $83,550 - $127,550. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [e-mail] . Kohler Co. is an equal opportunity/affirmative action employer.