Senior Biddable Media Planner — Growth Strategist

Mile Marker; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Mile Marker in New York, NY is seeking a Senior Planner, Biddable Media to join our growth‑focused media team. This role blends hands‑on campaign management with strategic planning across search, social, and emerging Retail Media Networks.

You will bridge data insights with client goals, overseeing daily setup, optimization and reporting. The ideal candidate has 2–3 years of experience, proficiency in Google Ads and Meta Ads Manager, and a bias for testing and optimization.

Qualifications

• 2–3 years hands-on experience managing biddable media campaigns in an agency or high-growth brand.
• Proficiency in Google Ads and Meta Ads Manager is required.
• Balancing DTC performance goals with brand health objectives is essential.
• Experience guiding junior planners or interns is a plus.
• Strong data digging to uncover insights and efficiencies.

Responsibilities

• Develop omnichannel media strategies and assist with forecast and budget allocation across Google Ads, Meta, and TikTok.
• Manage journeys from awareness to conversion, optimizing messaging and bidding per stage.
• Identify A/B testing opportunities from creative to landing pages and platform betas.
• Lead setup, launch and daily management of campaigns across Search and Social, including RMNs.
• Monitor budgets and KPIs across multiple accounts with high execution standards.
• Translate KPI metrics into clear narratives for clients and internal teams.

Skills

Biddable media management

Data analysis

Client-facing

Excel/Google Sheets

Tools

Google Ads

Meta Ads Manager

Google Analytics

Looker Studio

Supermetrics

Retail media platforms

Job description

Mile Marker in New York, NY is seeking a Senior Planner, Biddable Media to join our growth‑focused media team. This role blends hands‑on campaign management with strategic planning across search, social, and emerging Retail Media Networks.

You will bridge data insights with client goals, overseeing daily setup, optimization and reporting. The ideal candidate has 2–3 years of experience, proficiency in Google Ads and Meta Ads Manager, and a bias for testing and optimization.