Senior Analyst, Business Intelligence

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe's PHM health media team seeks a Senior Analyst, Business Intelligence to turn data into actionable insights. You will analyze media performance, ensure data accuracy, and deliver client and publisher reporting, building dashboards that track campaign effectiveness.

Collaborate with BI leadership, train junior analysts, and work across Google Analytics, Omniture, Power BI, Tableau, and Datorama to produce clear, data-driven recommendations in a fast-paced setting.

Qualifications

• Bachelor’s Degree in a related field.
• 2–3 years of data/analytics consulting or quantitative marketing experience.
• Strong analytical skills with ability to translate data into insights.
• Ability to manage multiple priorities and meet deadlines.
• Understanding of multi-channel marketing and data-driven decisions.
• Proficiency in MS Excel; Word and PowerPoint basics.
• Experience with digital analytics tools like Google Analytics and Omniture.
• Knowledge of statistical modeling, segmentation, ROI is a plus.

Responsibilities

• Ensure data accuracy across all reporting tools.
• Engage with data partners to validate and resolve discrepancies.
• Assist in creating measurement plans for brand performance.
• Conduct industry research to provide benchmarks and insights.
• Analyze media data to generate insights and recommendations.
• Collaborate with BI leadership to develop reports and client deliverables.
• Train and mentor entry-level analysts on BI reporting platforms.
• Maintain relationships with internal teams to meet BI data needs

Skills

Analytical skills

Multi-channel marketing

Data-driven decisions

Excel proficiency

Time management

Problem solving

Education

Bachelor's Degree

Tools

Google Analytics

Omniture

Datorama

Power BI

Tableau

Google Ads

Facebook Ads

DV360

Job description

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

Position Summary

The Senior Analyst, Business Intelligence will support the BI team by analyzing media and marketing performance, ensuring data accuracy, and delivering client and publisher reporting needs. This role will master various data sources to create dashboards that assess campaign effectiveness and translate insights into business recommendations. Additionally, the Senior Analyst will help train new team members and manage workloads to ensure timely completion of deliverables.

The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.

Responsibilities

• Ensure data accuracy across all reporting tools through quality assurance processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks, market insights, and client reports.
• Analyze media campaign data to generate insights and recommendations on audience behavior.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain strong relationships with internal teams, ensuring all BI-related data needs are met.
• Train and mentor entry-level analysts on BI reporting platforms, including:

• Google Display & Video 360 (DCM)
• Data visualization tools (Datorama, Power BI, Tableau)
• Search Ads 360/Google Ads
• Social reporting (Facebook, Instagram, X/Twitter)
• Web analytics (Analytics 360, Omniture)
• Contribute to competitive analyses and best practice audits.
• Actively participate in meetings, offering insights and strategic input.
• Work independently while managing multiple deliverables in a fast-paced environment

Requirements

• Bachelor’s Degree (preferably in a related field) is required
• 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus)
• Strong analytical skills, with the ability to translate data into strategic insights.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Understanding of multi-channel marketing and data-driven decision-making.
• Proficiency in:
• Time Management & Prioritization
• Problem-Solving & Critical Thinking
• Quantitative & Data Analysis
• Hands on experience with digital analytics tools (Google Analytics, Omniture)
• Power user of MS Excel; Proficiency in Word and PowerPoint is required
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
• Experience in program measurement (online and/or offline) and test design a plus

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Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes

• medical coverage
• dental
• vision
• disability
• 401K
• as well as parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.