Senior Analyst, Business Intelligence

Publicis Health Media; New York (NY); Presencial; USD 73.000 - 93.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Dental

Vision

401K

Paid time off

Descripción de la vacante

Publicis Health Media in New York seeks a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. This role masters diverse data sources to create dashboards assessing campaign effectiveness and translating insights into recommendations.

The successful candidate will train new analysts, manage workloads, and thrive in a fast-paced environment, leveraging tools like Datorama, Power BI, Tableau, and Google

Formación

• Bachelor’s Degree required (preferably in a related field).
• 2–3 years of data/analytics consulting or quantitative marketing experience.
• Strong analytical skills and ability to translate data into insights.
• Proficiency with digital analytics tools and MS Office.

Responsabilidades

• Ensure data accuracy across reporting tools via QA processes.
• Engage with data partners to prepare, validate, resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks and client reports.
• Analyze media campaign data to generate insights and recommendations.
• Collaborate with BI leadership to develop reports, presentations, client deliverables.
• Maintain relationships with internal teams and meet BI data needs.
• Train and mentor entry-level analysts on BI platforms (DCM, Google Ads, etc.).
• Contribute to competitive analyses and best-practice audits.

Conocimientos

Analytical thinking

Data-driven insights

Time management

Communication skills

Educación

Bachelor’s Degree

Herramientas

Google Analytics

Omniture

Datorama

Power BI

Tableau

Google Ads / Search Ads 360

Facebook/Instagram Ads reporting

Google Analytics 360

Analytics 360

Excel

Word

PowerPoint

Descripción del empleo

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Senior Analyst, Business Intelligence will support the BI team by analyzing media and marketing performance, ensuring data accuracy, and delivering client and publisher reporting needs. This role will master various data sources to create dashboards that assess campaign effectiveness and translate insights into business recommendations. Additionally, the Senior Analyst will help train new team members and manage workloads to ensure timely completion of deliverables.

The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.

Responsibilities

• Ensure data accuracy across all reporting tools through quality assurance processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks, market insights, and client reports.
• Analyze media campaign data to generate insights and recommendations on audience behavior.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain strong relationships with internal teams, ensuring all BI-related data needs are met.
• Train and mentor entry-level analysts on BI reporting platforms, including:
• Google Display & Video 360 (DCM)
• Data visualization tools (Datorama, Power BI, Tableau)
• Search Ads 360/Google Ads
• Social reporting (Facebook, Instagram, X/Twitter)
• Web analytics (Analytics 360, Omniture)
• Contribute to competitive analyses and best practice audits.
• Actively participate in meetings, offering insights and strategic input.
• Work independently while managing multiple deliverables in a fast-paced environment

Qualifications

• Bachelor’s Degree (preferably in a related field) is required
• 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus)
• Strong analytical skills, with the ability to translate data into strategic insights.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Understanding of multi-channel marketing and data-driven decision-making.
• Proficiency in:
• Time Management & Prioritization
• Problem-Solving & Critical Thinking
• Quantitative & Data Analysis
• Hands on experience with digital analytics tools (Google Analytics, Omniture)
• Power user of MS Excel; Proficiency in Word and PowerPoint is required
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
• Experience in program measurement (online and/or offline) and test design a plus

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $93,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.