Senior BI Analyst - Health Media, Data-Driven Insights

Publicis Health Media; Philadelphia (Philadelphia County); On-site; USD 73,000 - 101,000; Full time

Job summary

Publicis Health Media is seeking a Senior Analyst, Business Intelligence to support the BI team in analyzing media performance, ensuring data accuracy, and delivering client and publisher reporting. You will master multiple data sources to build dashboards, translate insights into business recommendations, and train new team members in BI platforms.

The ideal candidate has strong analytical and technical skills, business acumen, and thrives in a fast-paced environment.

Qualifications

• Bachelor’s Degree in a related field is required.
• 2–3 years in data/analytics consulting or quantitative marketing/analysis.
• Strong analytical skills with ability to translate data into strategic insights.
• Ability to manage multiple priorities and meet deadlines.
• Understanding of multi-channel marketing and data-driven decision-making.

Responsibilities

• Ensure data accuracy across reporting tools through QA processes.
• Collaborate with data partners to validate and resolve data discrepancies.
• Help create measurement plans to assess brand performance.
• Analyze media campaign data to generate insights and recommendations.
• Develop reports, presentations, and client deliverables with BI leadership.
• Train and mentor entry-level analysts on BI platforms.

Skills

Data analysis

Dashboards

Communication

Education

Bachelor’s degree in related field

Tools

Google Analytics

Omniture

Datorama

Power BI

Tableau

DCM

Google Ads

Analytics 360

Facebook Insights

Job description

Publicis Health Media is seeking a Senior Analyst, Business Intelligence to support the BI team in analyzing media performance, ensuring data accuracy, and delivering client and publisher reporting. You will master multiple data sources to build dashboards, translate insights into business recommendations, and train new team members in BI platforms.

The ideal candidate has strong analytical and technical skills, business acumen, and thrives in a fast-paced environment.