Director, Health BI & Insights — Strategy & Impact

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in the US seeks a Director of Business Intelligence to lead enterprise BI efforts for health and wellness clients. You will translate data into strategic recommendations and manage multiple client projects, driving measurement frameworks for multi-channel campaigns.

The role demands 7+ years in data/analytics consulting or quantitative marketing, with healthcare experience preferred, and strong leadership. Up to 15% travel is expected; proficiency with BI tools is a plus.

Qualifications

• Bachelor’s degree required; Master’s degree preferred.
• 7+ years in data/analytics consulting or quantitative marketing; healthcare experience a plus.
• Deep understanding of multi-channel marketing mix utilization.
• Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and curiosity; travel up to 15%.

Responsibilities

• Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
• Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
• Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
• Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
• Analyze data to generate insights and recommendations for program optimization and enhancement.
• Create and deliver presentations and reports to clients in person or via teleconference.
• Identify opportunities to expand client engagement through consultative selling and support new business pitches.
• Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
• Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
• Manage multiple client projects concurrently, adapting to diverse needs and opportunities.
• Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration.

Skills

Data analytics

Multi-channel marketing

Stakeholder management

Problem-solving

Education

Bachelor’s degree

Master’s degree preferred

Tools

Excel

PowerPoint

Word

MicroStrategy

Datorama

Job description

Publicis Groupe in the US seeks a Director of Business Intelligence to lead enterprise BI efforts for health and wellness clients. You will translate data into strategic recommendations and manage multiple client projects, driving measurement frameworks for multi-channel campaigns.

The role demands 7+ years in data/analytics consulting or quantitative marketing, with healthcare experience preferred, and strong leadership. Up to 15% travel is expected; proficiency with BI tools is a plus.