Senior BD & Marketing Strategist, Life Sciences

DLA Piper LLP

Houston (TX)

Hybrid

USD 47,000 - 67,000

Full time

5 days ago

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Job summary

DLA Piper LLP is seeking a Sr BD & Marketing Coordinator - Sectors to support marketing and business development for Life Sciences and Healthcare. The role requires a self-starter with strong critical thinking and collaboration, able to partner with lawyers and cross-functional teams to achieve business objectives.

Responsibilities include client targeting, event support, RFP collaboration, content development, CRM mastery, and ROI tracking.

Qualifications

Bachelor's Degree in Marketing, Communications, Business or related field.
3 years of direct experience in a marketing & business development role in a large law firm or professional services environment.

Responsibilities

Supports client targeting and cross-selling initiatives.
Supports sector events, industry sponsorships, and webinars.
Collaborates with Pursuits & Directories on content for RFPs and pitches.
Manages, updates, and develops marketing collateral, pitch materials, and website and social content.
Tracks and maintains experience and credentials across all subgroups in firm systems and base slides.
Contributes to marketing campaigns and targeted client outreach as a cross-functional team member.
Gathers and maintains data points to measure ROI.
Coordinates internal and external communications, including client alerts, newsletters and ads.
Masters CRM and experience database to enhance client intelligence and efficiency.
Performs other duties as assigned.