Senior B2C SaaS Marketing Lead — Remote & Hands-On

saas.group; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

100% remote

Flexible time off

Autonomy

Collaborative team

Job summary

DAKboard, part of saas.group, is seeking a senior marketer to own its marketing end-to-end—planning, building, running, and measuring across email, landing pages, CRO, performance marketing, social, retargeting, partnerships, and SEO content. You will work with part-time contractors, saas.group’s central marketing team, and AI agents to drive growth for a product used by tens of thousands of US households.

In this hands-on role, you’ll partner closely with DAKboard’s CEO, own strategy and

Qualifications

• Plans and leads marketing end-to-end for a SaaS product.
• Owns channels from strategy to execution, with measurable outcomes.
• Experience coordinating with contractors and AI tools for content and analysis.
• Proven ability to write marketing content that resonates with US audiences.
• Experience in B2C SaaS or subscription products; hardware/consumer electronics is a plus.

Responsibilities

• Own DAKboard's marketing strategy end to end: plan, build, run, measure.
• Build and automate channels: email, landing pages, CRO, paid ads, social, partnerships, SEO content.
• Manage and quality-check work of part-time contractors across channels.
• Set up and scale AI agents/tools for research, content, and automation.
• Collaborate with CEO on priorities, budget, and testing new channels.

Skills

Marketing strategy

Channel ownership

AI tools usage

Contractor management

Email marketing

CRO

Performance marketing

SEO content

Social media

Partnerships/Affiliates

Tools

AI agents

Job description

DAKboard, part of saas.group, is seeking a senior marketer to own its marketing end-to-end—planning, building, running, and measuring across email, landing pages, CRO, performance marketing, social, retargeting, partnerships, and SEO content. You will work with part-time contractors, saas.group’s central marketing team, and AI agents to drive growth for a product used by tens of thousands of US households.

In this hands-on role, you’ll partner closely with DAKboard’s CEO, own strategy and