Senior B2B Performance Media Director

Mile Marker

New York (NY)

Hybrid

USD 180,000 - 240,000

Full time

14 days+

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Job summary

Mile Marker is seeking an Associate Media Director to lead performance media for a large enterprise client in fintech/payments. You will shape full-funnel demand generation, guide a cross-functional team, and partner with agency leadership to align brand investments with measurable revenue outcomes.

The ideal candidate has 8–10+ years of digital media experience, deep B2B program expertise, and a track record presenting to executives. Hybrid work in NYC/SF offers collaboration with senior teams.

Qualifications

8–10+ years of digital media experience.
Experience with B2B demand generation programs.
Agency experience strongly preferred.
Experience leading integrated media teams.
Proven success presenting to executive-level clients.

Responsibilities

Lead Performance Media Strategy aligned with client objectives.
Lead cross-channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
Build integrated full-funnel media plans linking awareness to outcomes.
Establish channel investment strategies based on CAC and pipeline goals.
Drive testing frameworks and audience expansion for innovation.
Provide strategic oversight across major platforms and analytics tools.