B2B Performance Media Director — Hybrid

Mile Marker; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Mile Marker is seeking an Associate Media Director to lead performance media for a large enterprise client in fintech/payments. You will drive full‑funnel demand generation, guide a cross‑functional team and translate brand investments into measurable revenue outcomes.

The ideal candidate has 8–10+ years in digital media, B2B demand gen and agency leadership, with a proven track record presenting to executives and coaching teams in a hybrid New York setup.

Qualifications

• 8–10+ years of digital media experience.
• Experience with B2B demand generation programs.
• Agency experience strongly preferred.
• Experience leading integrated media teams.
• Proven success presenting to executive‑level clients.

Responsibilities

• Lead performance media strategy aligned with client objectives.
• Lead cross‑channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
• Build integrated full‑funnel media plans connecting awareness initiatives to downstream business outcomes.
• Establish channel investment strategies based on business priorities, customer acquisition goals and pipeline contribution.
• Identify opportunities to improve media efficiency while maximizing lead quality and revenue impact.
• Mentor Supervisors, Senior Planners and Planners to drive growth.

Skills

Digital media

B2B demand gen

Agency experience

Team leadership

Executive presentation

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

GA4

Looker Studio

Salesforce reporting

Job description

Mile Marker is seeking an Associate Media Director to lead performance media for a large enterprise client in fintech/payments. You will drive full‑funnel demand generation, guide a cross‑functional team and translate brand investments into measurable revenue outcomes.

The ideal candidate has 8–10+ years in digital media, B2B demand gen and agency leadership, with a proven track record presenting to executives and coaching teams in a hybrid New York setup.