Senior Paid Media Strategy Lead — Remote

Better; New York (NY); Hybrid; USD 160,000 - 185,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

HSA/FSA options

401(k) retirement plan

Flexible PTO and holidays

Remote/hybrid work options

SoFi financial wellbeing platform

Job summary

Better is rebuilding home finance with an AI-native platform, aiming to accelerate loan processes and scale growth. The Senior Paid Media Manager will lead multi-channel campaigns, direct agency partners, and ensure data integrity across attribution and tracking.

With a focus on strategy, optimization, and cross-functional collaboration, this role drives CAC efficiency, budget stewardship, and executive-facing reporting in a fast-paced fintech environment.

Qualifications

• 8+ years of experience in performance marketing with deep expertise in paid media strategy, execution, and optimization
• At least 5 years directly managing Google Search, YouTube, and Meta campaigns
• Proficiency with Google Ads Manager and Meta Ads Manager
• Experience managing large budgets (> $1mm/month) and scaling campaigns across the full funnel
• Strong analytical skills and data-driven decision making
• Excellent cross-functional collaboration and stakeholder management
• Knowledge of attribution modeling and media mix modeling is a plus
• Experience in a fast-paced, high-growth environment; familiarity with AI tools in workflows

Responsibilities

• Lead strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels
• Manage and mentor internal and agency teams, onboarding and contracting vendors as needed
• Own paid media budget across channels and regions; optimize CAC and spend efficiency
• Reconcile monthly marketing spend and report to Finance and leadership
• Plan and forecast spend and performance by channel to inform budgeting
• Own internal paid media reporting and forward-looking pacing projections
• Provide ad-hoc performance summaries to senior leadership
• Collaborate with Product, Data, and Creative teams on messaging and data infrastructure
• Drive testing, platform innovation, and new partner opportunities in paid media
• Maintain expertise in bidding and signal quality to meet business objectives

Skills

Paid media strategy

Data-driven decisions

Cross-functional collaboration

Agency/vendor management

Tools

Google Ads Manager

Meta Ads Manager

Analytics & tracking tools

Job description

Better is rebuilding home finance with an AI-native platform, aiming to accelerate loan processes and scale growth. The Senior Paid Media Manager will lead multi-channel campaigns, direct agency partners, and ensure data integrity across attribution and tracking.

With a focus on strategy, optimization, and cross-functional collaboration, this role drives CAC efficiency, budget stewardship, and executive-facing reporting in a fast-paced fintech environment.