Senior B2B Media Strategy Lead

Lumen; Topeka (KS); On-site; USD 132,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Job summary

Lumen, a trusted network for AI-powered connectivity, seeks a senior media leader to shape paid search, social and ABM strategy across Google, LinkedIn, and more. You will manage a seven-figure budget, drive cross-channel coordination, and partner with Creative, Ops, and Finance to maximize pipeline and revenue impact.

You’ll leverage analytics, market data and platform insights to optimize pacing, experimentation and governance while advising senior stakeholders on investment scenarios.

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 8+ years of experience buying B2B paid media with direct ownership in Google Ads and LinkedIn Campaign Manager; Demandbase/ABM experience required.
• Seven-figure annual media budget management with pacing and reallocation responsibility.
• Strong analytics: platform reporting, spreadsheets, BI/CRM dashboards, and explaining performance drivers.
• Comfort with a long, considered B2B sales cycle and delayed conversion signals.
• Collaboration with creative and operations teams on performance and lead flow.
• Ability to synthesize market data and analyze KPIs and business metrics.

Responsibilities

• Set the enterprise approach for paid search, paid social and ABM media.
• Own the architecture and performance of a seven-figure annual media portfolio across Google, YouTube, LinkedIn and others.
• Integrate audiences, targeting, sequencing, frequency and budget across platforms.
• Exercise independent judgement on pacing and reallocations; balance short-term signals with downstream evidence.
• Diagnose and resolve high-complexity performance or measurement issues across campaigns.
• Anticipate changes in platforms, privacy and regulation; recommend improvements.
• Establish governance for account structure, taxonomy, audience and keyword hygiene.
• Lead a disciplined experimentation roadmap across bidding, audiences and formats.
• Advise senior marketing on media effectiveness and investment scenarios.
• Lead cross-functional initiatives with Creative, Marketing Ops, Field Marketing, Finance and Analytics.
• Own platform/vendor relationships including co-op opportunities and roadmaps.
• Serve as escalation point and technical authority for paid media; coach junior buyers.

Skills

Paid media buying

B2B advertising

Budget management

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in business/Marketing

Master’s degree or equivalent (preferred)

Tools

Google Ads

LinkedIn Campaign Manager

Demandbase (ABM)

Job description

Lumen, a trusted network for AI-powered connectivity, seeks a senior media leader to shape paid search, social and ABM strategy across Google, LinkedIn, and more. You will manage a seven-figure budget, drive cross-channel coordination, and partner with Creative, Ops, and Finance to maximize pipeline and revenue impact.

You’ll leverage analytics, market data and platform insights to optimize pacing, experimentation and governance while advising senior stakeholders on investment scenarios.