Senior B2B Marketing Programs Lead

WebMD; Newark (NJ); On-site; USD 105,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan with matching

Life and Disability Insurance

Employee Assistance Program (EAP)

Job summary

A healthcare solutions company in Newark, NJ is seeking a Senior Marketing Manager to lead marketing programs that drive revenue and enhance brand positioning. The successful candidate will have 5-8 years of B2B marketing experience, a Bachelor's degree in Marketing or Communications, and strong project management skills. They will oversee strategic marketing plans, manage digital channels, and coordinate with the sales team. The position offers a competitive salary range of $105K to $110K, along with eligibility for a discretionary bonus and comprehensive benefits.

Qualifications

• 5-8 years of B2B marketing and brand management experience with a proven track record.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills in a team-based environment.

Responsibilities

• Lead design and implementation of marketing programs to drive revenue.
• Create and oversee strategic marketing plans, including SWOT analysis.
• Manage digital marketing channels including website and social media.

Skills

B2B marketing

Strategic problem solving

Project management

Team collaboration

Microsoft Office proficiency

Education

Bachelor's degree in Marketing or Communications

MBA/Master’s degree

Tools

HubSpot

Salesforce.com

SEO

Job description

A healthcare solutions company in Newark, NJ is seeking a Senior Marketing Manager to lead marketing programs that drive revenue and enhance brand positioning. The successful candidate will have 5-8 years of B2B marketing experience, a Bachelor's degree in Marketing or Communications, and strong project management skills. They will oversee strategic marketing plans, manage digital channels, and coordinate with the sales team. The position offers a competitive salary range of $105K to $110K, along with eligibility for a discretionary bonus and comprehensive benefits.