B2B Marketing Manager: Campaigns, Content & Growth

Fortified Health Security; Tennessee; On-site; USD 70,000 - 90,000; Full time

Job summary

A technology-focused healthcare company in Tennessee seeks a Marketing Manager to develop and execute marketing campaigns across diverse channels. You will collaborate with various teams, manage project timelines, and enhance marketing strategies. Candidates should have 3-6 years of B2B marketing experience, strong communication skills, and proficiency in tools like Adobe Creative Suite and Google Analytics. The role is integral to driving engagement and lead generation through effective marketing initiatives.

Qualifications

• 3-6 years of B2B marketing experience, especially in technology or healthcare IT.
• Background in journalism or content marketing preferred.
• Experience in small, growth-oriented private equity-backed businesses.

Responsibilities

• Support integrated marketing campaigns to drive awareness, engagement, and lead generation.
• Collaborate with teams to develop effective campaign assets.
• Coordinate activities across various marketing channels.
• Track and optimize campaign performance.
• Assist in creating marketing content like case studies and whitepapers.

Skills

Organized

Detail-oriented

Digitally savvy

Analytical mindset

Excellent communication skills

Collaborative team player

Self-starter

Education

Bachelor's degree in Marketing, Communication, or related field

Tools

Adobe Creative Suite

WordPress

Google Analytics

Email building tools

Job description

A technology-focused healthcare company in Tennessee seeks a Marketing Manager to develop and execute marketing campaigns across diverse channels. You will collaborate with various teams, manage project timelines, and enhance marketing strategies. Candidates should have 3-6 years of B2B marketing experience, strong communication skills, and proficiency in tools like Adobe Creative Suite and Google Analytics. The role is integral to driving engagement and lead generation through effective marketing initiatives.