Senior B2B Marketing Leader, Payments

Fairygodboss; Charlotte (NC); On-site; USD 91,000 - 203,000; Full time

Job summary

PNC is seeking a Senior Marketing Lead to manage multi-channel marketing for key products within the Marketing organization. Based in a Marketing Hub location, you will drive strategy, coordinate with product and digital teams, and lead cross-functional programs to deliver measurable growth.

The role emphasizes strategic marketing leadership, collaboration across teams, and delivering customer-centric campaigns within a governed budget and regulatory considerations.

Qualifications

• Strong knowledge of treasury management, commercial payments, financial technology, or related B2B financial services solutions.
• Experience driving go-to-market strategies for B2B payments solutions, aligning product priorities with sales objectives, client needs, and marketing investments.

Responsibilities

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives.
• Leads multi-functional program teams and ensures data is synthesized for business intelligence.
• Influences the budget and ensures activities are delivered within the budget framework.
• Oversees coordination with legal, compliance, finance, risk and other partners; coordinates with agencies and internal partners.
• Coordinates strategy with product and digital teams to meet business programs and customer expectations.

Skills

Treasury management knowledge

Go-to-market for B2B payments

Education

Bachelor's

Job description

PNC is seeking a Senior Marketing Lead to manage multi-channel marketing for key products within the Marketing organization. Based in a Marketing Hub location, you will drive strategy, coordinate with product and digital teams, and lead cross-functional programs to deliver measurable growth.

The role emphasizes strategic marketing leadership, collaboration across teams, and delivering customer-centric campaigns within a governed budget and regulatory considerations.