Senior B2B Inbound Marketing Lead (Remote)

Quinstreet; United States; Remote; USD 100,000 - 122,000; Full time

Benefits offered by this job

Performance bonus

Equity in RSUs

Health benefits

Paid time off

Job summary

QuinStreet is seeking a Senior Inbound Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this role drives inbound strategy, MQLs, pipeline growth, and revenue while leading a small remote team.

You will oversee inbound marketing, events, and marketing operations, creating alignment across functions to support business objectives.

Qualifications

• 6+ years of B2B marketing experience, including building and leading teams.
• Deep hands-on experience with inbound marketing and demand generation.
• Proven ability to drive MQLs, pipeline, and revenue through data-driven programs.
• Experience with Salesforce CRM and marketing data analysis.
• Excellent communication and leadership skills.

Responsibilities

• Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs.
• Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact.
• Analyze funnel performance and marketing data to identify opportunities for optimization and growth.
• Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging.
• Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager.
• Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as the system of record.
• Maintain intake, approval, and operational processes that support efficient execution across marketing functions.
• Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals.
• Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives.
• Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations.
• Foster accountability, collaboration, and continuous improvement across the marketing organization.
• Identify and implement process improvements that enhance operational efficiency and business results.
• Provide leadership with clear, data-driven recommendations, highlighting risks, opportunities, and trade-offs to support decision-making.

Skills

Inbound marketing

Demand generation

Data-driven decision making

Team leadership

Tools

Salesforce

Tableau

Job description

QuinStreet is seeking a Senior Inbound Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this role drives inbound strategy, MQLs, pipeline growth, and revenue while leading a small remote team.

You will oversee inbound marketing, events, and marketing operations, creating alignment across functions to support business objectives.