Senior B2B Inbound Marketing Lead

Modernize; Austin (TX); On-site; USD 100,000 - 122,000; Full time

Benefits offered by this job

Health benefits

Bonus/commission eligible

Equity

Paid time off

Job summary

Modernize, a QuinStreet division, is seeking a Senior Inbound Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this Senior Manager-level role is responsible for driving inbound marketing strategy, marketing qualified leads (MQLs), pipeline growth, and revenue impact while leading a small remote team.

This role oversees inbound marketing, events, and marketing operations, creating alignment across all

Qualifications

• 6+ years of B2B marketing experience with inbound focus.
• Experience leading marketing professionals or managers.
• Hands-on inbound marketing, demand generation, and pipeline contribution.
• Experience with Salesforce and CRM data to measure performance.

Responsibilities

• Own the inbound marketing strategy and performance, including MQL generation and lead capture programs.
• Establish and achieve MQL, pipeline, and revenue goals with a focus on quality.
• Analyze funnel data to identify opportunities for optimization and growth.
• Develop and oversee the B2B events and trade show program with measurable outcomes.
• Oversee the marketing technology stack, reporting infrastructure, and workflow processes.
• Ensure data integrity and reliable funnel reporting using Salesforce.
• Maintain intake, approval, and operational processes across marketing functions.
• Develop and execute a unified marketing strategy aligned to pipeline and revenue goals.
• Partner cross-functionally with Sales, Product/IT, and Account Management.
• Lead, coach, and develop a team of marketing professionals.
• Foster accountability and continuous improvement across marketing.
• Identify process improvements to enhance efficiency and results.
• Provide data-driven leadership with risk/opportunity insights.

Skills

Inbound marketing

Demand generation

Team leadership

Campaign management

Data analysis

CRM Analytics

Strategic planning

Cross-functional collaboration

Tools

Salesforce

Tableau

Job description

Modernize, a QuinStreet division, is seeking a Senior Inbound Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this Senior Manager-level role is responsible for driving inbound marketing strategy, marketing qualified leads (MQLs), pipeline growth, and revenue impact while leading a small remote team.

This role oversees inbound marketing, events, and marketing operations, creating alignment across all