Senior B2B CRM & Lifecycle Marketing Lead

Softswiss; Northern (KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Private health insurance

Sports benefits

English lessons

Language courses

Paid time off

Maternity leave

Referral rewards

Upskilling workshops

Job summary

SOFTSWISS is seeking a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle. You’ll build and optimise CRM communications in HubSpot and run automated journeys that move leads toward MQLs and pipeline.

Collaborating with Product, Growth Marketing, Sales, and other teams, you’ll design segmentation, lead scoring, ABM campaigns, and ensure data quality and GDPR compliance while driving measurable pipeline impact.

Qualifications

• 5+ years in CRM, email, lifecycle marketing, or marketing automation.
• B2B experience with long sales cycles is preferred.
• Strong HubSpot Marketing Hub experience, ideally Enterprise level.
• Knowledge of GDPR, data quality, and deliverability.

Responsibilities

• Own CRM and email marketing strategy across the B2B lifecycle.
• Plan and optimise email campaigns and automated journeys in HubSpot.
• Develop segmentation, personalization, and lead scoring to improve Lead-to-SAL.
• Launch targeted ABM campaigns across products and markets.
• Manage HubSpot Marketing Hub, workflows, integrations, and data quality.
• Track performance, run A/B tests, and optimise engagement and pipeline impact.

Skills

CRM strategy

Email marketing

Lifecycle marketing

Marketing automation

HubSpot

Audience segmentation

Lead scoring

ABM campaigns

Analytics

Cross-functional collaboration

Tools

HubSpot Marketing Hub

Customer.io

HTML/CSS

Job description

SOFTSWISS is seeking a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle. You’ll build and optimise CRM communications in HubSpot and run automated journeys that move leads toward MQLs and pipeline.

Collaborating with Product, Growth Marketing, Sales, and other teams, you’ll design segmentation, lead scoring, ABM campaigns, and ensure data quality and GDPR compliance while driving measurable pipeline impact.