Senior B2B Copywriter: Thought Leadership & Multi-Channel

Exponent; Los Angeles (CA); On-site; USD 118,000 - 123,000; Full time

Job summary

Exponent's Marketing Copywriter role in Los Angeles requires a senior writer to produce high-impact B2B content across thought leadership, case studies, social media, and decks. You will conduct interviews, distill technical details for a broad audience, and maintain brand tone while enabling strategic campaigns.

With 10-12+ years of experience and a portfolio spanning articles to sales collateral, you will collaborate with cross-functional teams and contribute to evolving marketing offerings in

Qualifications

• 10-12+ years of professional writing experience.
• Portfolio of writing samples across articles, web content, social posts, and sales collateral.
• Bachelor's or Master's degree in English, journalism, communications, marketing, or related field.
• Ability to distill complex technical capabilities into engaging B2B content.

Responsibilities

• Write a wide range of content, from thought leadership to case studies and decks.
• Conduct interviews, extract stories, and summarize insights clearly.
• Develop topics and angles aligned with Exponent's brand and strategy.
• Navigate technical details while prioritizing multiple deadlines.
• Ensure content consistency with Exponent's tone and style.
• Edit content based on SME feedback and editorial approaches.
• Support omni-channel campaigns and content templates.
• Assist in process documentation and departmental operations.

Skills

Excellent communication

AP style knowledge

SEO basics

Interviewing skills

Stakeholder management

Storytelling

Time management

Distill complex tech content

B2B marketing writing

Adaptability

Education

Bachelor's or Master's degree in English / journalism / communications / marketing

Tools

SEMrush

Job description

Exponent's Marketing Copywriter role in Los Angeles requires a senior writer to produce high-impact B2B content across thought leadership, case studies, social media, and decks. You will conduct interviews, distill technical details for a broad audience, and maintain brand tone while enabling strategic campaigns.

With 10-12+ years of experience and a portfolio spanning articles to sales collateral, you will collaborate with cross-functional teams and contribute to evolving marketing offerings in