Marketing Copywriter

Exponent Inc.; Oakland (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Exponent Inc. in Oakland, California seeks an experienced B2B Copywriter to bring Exponent's high‑impact engineering and scientific work to life across a range of materials including thought leadership, case studies, and HR recruiting collateral.

You will craft compelling content by interviewing subject matter experts, translating complex technical concepts into clear, market-facing language, and supporting cross‑functional marketing initiatives within a fast‑paced team.

Qualifications

• 10-12+ years of professional writing experience.
• Ability to absorb technical information and juggle multiple assignments concurrently.
• Portfolio of meaningful writing samples across articles, web content, social posts, and sales collateral.
• Bachelor's or Master's degree in English, journalism, communications, marketing, or related field.
• Strong stakeholder management and ability to navigate approvals.
• Top-notch interviewing skills for thought leadership, case studies, and more.
• Affinity for science and engineering content development.
• Tactical understanding of B2B marketing copy.

Responsibilities

• Write high-quality B2B copy across thought leadership, case studies, social media, and sales collateral.
• Conduct interviews and follow the story in real time to support drafts.
• Develop topics and angles aligned with Exponent's brand initiatives.
• Explain technical capabilities in clear, compelling B2B language without losing technical accuracy.
• Ensure content consistency with Exponent's brand tone and style requirements.

Skills

Professional writing

Technical absorption

multitasking

Education

Bachelor's or Master's in English/journalism/communications/marketing

Job description

About Exponent

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges.

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!

Key statistics

• 1,100+ Team members
• 950+ Consultants
• 640+ Ph.D.s
• 90+ Disciplines
• 30+ Offices globally

Our Opportunity

Exponent's fast-paced Business Development and Marketing team is seeking an experienced B2B Copywriter in Oakland, California. As a copywriter, you'll help bring Exponent's high-impact work to life across a variety of print and digital materials, from thought leadership, case studies, and social media to presentation decks and brochures to HR and recruiting collateral. You'll also play a key role in our growing, collaborative department, taking part in broader strategic projects and supporting the development of the marketing function by developing content templates, articulating our value proposition, drafting omni-channel campaigns, supporting internal and external events, writing for web components, and more.

You will be responsible for

• Write - a lot. This is a role for an experienced, sophisticated, efficient writer who is ready to be inspired and challenged by a near-endless buffet of topics and assignment types. When we say Never Boring , we mean it.
• Conduct interviews. You know the right questions to ask and how to follow the story as it develops live, in real time. You know how to ask follow up questions. You are good at managing expectations and clearly summarize expectations to support the draft process.
• Develop topic and story angles that are aligned to Exponent's strategic and brand initiatives, including guiding free-form content brainstorming sessions and actively supporting subject-matter experts in finding "the story."
• Dig into the technical details of Exponent's engineering and scientific capabilities without getting lost in the weeds - you'll navigate diverse technical topics while keeping an eye on multiple priorities.
• Ensure the consistency of all content in accordance with Exponent's brand tone and style requirements.
• Absorb subject-matter expert feedback flexibly, providing edits for revisions and appropriate solutions / editorial approaches, as needed.
• Develop knowledge of Exponent's business continuously, connecting the dots between strategic messaging and priorities and bringing those nuances to bear on our content.
• Suggest creative ways of repurposing, repackaging, and upcycling Exponent's new and existing content to maximize our resources and impact.
• Support broader marketing operations as needed, including copyediting and proofreading of other copywriters' work to keep our pipeline running smoothly.
• Contribute to process documentation and optimization inside our fast-evolving department.

You will have the following skills and qualifications

• 10-12+ years of professional writing experience
• The ability to absorb technical information and juggle multiple assignments concurrently, adhering to deadlines
• Ability to prioritize deadlines and make good judgement calls on concurrent deliverables
• A portfolio of meaningful writing samples showcasing a variety of forms: articles, web content, social posts, sales collateral, etc.
• A bachelor's or master's degree in a relevant field of study, including English, journalism, communications, marketing, or other relevant degree
• A knack for distilling complex technical capabilities into B2B long- and short-form content that resonates with our target audiences
• Stakeholder management experience - you understand complex approval processes and risk mitigation. (Prior experience in a regulated industry in a plus)
• Top-notch interviewing skills and the ability to quickly spot which topics are ripe for thought leadership, case studies, white papers, are well-suited to graphics, etc.
• A natural affinity for if not direct experience in technical and/or relevant industry content development, marketing, and related communications
• A passion for science and engineering
• A tactical understanding of B2B marketing writing a