Senior B2B Copywriter - Thought Leadership & Tech Content

Exponent; Oakland (CA); On-site; USD 118,000 - 123,000; Full time

Job summary

Exponent in Oakland is seeking an experienced B2B copywriter to translate engineering and scientific work into compelling print and digital content across thought leadership, case studies, social media, decks and HR collateral. You will conduct interviews, develop story angles, and ensure consistency with Exponent's brand voice while collaborating with subject-matter experts and other writers.

The role emphasizes rapid writing, cross-functional collaboration, and ongoing process improvements,

Qualifications

• 10-12+ years of professional writing experience.
• Ability to absorb technical information and juggle multiple assignments concurrently, adhering to deadlines.
• Prioritize deadlines and make good judgement calls on concurrent deliverables.
• Portfolio of meaningful writing samples showcasing a variety of forms: articles, web content, social posts, sales collateral, etc.
• Bachelor’s or master’s degree in English, journalism, communications, marketing, or other relevant degree.
• Knack for distilling complex technical capabilities into B2B long- and short-form content.
• Stakeholder management experience and navigating approvals in regulated contexts a plus.
• Top-notch interviewing skills for thought leadership, case studies, white papers, and related formats.
• Natural affinity for technical content development and marketing communications.
• Passion for science and engineering; working knowledge of AP style; basics of SEO.

Responsibilities

• Write a lot as an experienced, sophisticated writer across diverse topics and formats.
• Conduct interviews, ask follow-up questions, summarize expectations for drafts.
• Develop topic and story angles aligned to Exponent's brand initiatives.
• Dig into technical details of Exponent's capabilities without losing focus on priorities.
• Ensure consistency of content with Exponent's brand tone and style.
• Absorb expert feedback, provide edits and editorial approaches as needed.
• Develop knowledge of Exponent's business and connect messaging to priorities.
• Suggest creative repurposing and upcycling of content to maximize impact.
• Support broader marketing operations with copyediting and proofreading.
• Contribute to process documentation and optimization in a fast-evolving department.

Skills

Technical writing

B2B marketing

Interviewing

Stakeholder mgmt

AP style

SEO basics

Time management

Editing

AI writing

Storytelling

Education

Bachelor’s or Master’s in English/Journalism/Marketing

Tools

SEM Rush

Job description

Exponent in Oakland is seeking an experienced B2B copywriter to translate engineering and scientific work into compelling print and digital content across thought leadership, case studies, social media, decks and HR collateral. You will conduct interviews, develop story angles, and ensure consistency with Exponent's brand voice while collaborating with subject-matter experts and other writers.

The role emphasizes rapid writing, cross-functional collaboration, and ongoing process improvements,