Senior B2B Content Strategist — AI-Driven Strategy Lead

Razorfish; Chicago (IL); On-site; USD 81,000 - 117,000; Full time

Benefits offered by this job

Flexible working arrangements

Work Your World program

Paid time off and wellness benefits

Equal Opportunity Employer

Job summary

Razorfish is seeking a Senior Content Strategist to lead B2B content strategy across campaigns and websites. You will translate research into actionable frameworks, plans and deliverables, collaborating with Strategy, SEO, UX, Creative, Data and Technology teams.

You will shape content architectures, governance and editorial calendars while advancing AI-driven discovery and content quality across channels. This role emphasizes strategic thinking, research, writing and client-facing presentations

Qualifications

• 5+ years in digital content strategy, preferably in an agency or consulting environment
• Experience supporting complex B2B digital content, editorial, campaign or customer experience initiatives
• Strong understanding of UX, taxonomy, tagging, metadata and structured content

Responsibilities

• Assist planning content and POVs for website redesign content
• Perform current-state, content, competitive and best-practice assessments
• Research audience needs, trends, behaviors and AI innovations
• Support audience, buyer-stage and customer journey mapping
• Develop content strategies, editorial plans, topics and formats
• Conduct content audits and inventory, identify gaps and reuse potential
• Recommend content to create, keep, refresh, or retire
• Develop taxonomy, tagging, metadata and structured-content guidelines
• Support AI/LLM readiness and discoverability assessments
• Create content architectures and modular content approaches across channels
• Generate content matrices, calendars and strategic documentation
• Support messaging hierarchies and audience-centric narratives
• Create content briefs, pilots and test-and-learn initiatives
• Work with analytics to incorporate performance insights into content recommendations
• Maintain editorial standards and content quality

Skills

Content strategy

B2B content

Audience planning

AI tools

CMS & DAM

Cross-functional teamwork

Presentation skills

SEO basics

Tools

Screaming Frog

CMS (AEM)

DAM platforms

Job description

Razorfish is seeking a Senior Content Strategist to lead B2B content strategy across campaigns and websites. You will translate research into actionable frameworks, plans and deliverables, collaborating with Strategy, SEO, UX, Creative, Data and Technology teams.

You will shape content architectures, governance and editorial calendars while advancing AI-driven discovery and content quality across channels. This role emphasizes strategic thinking, research, writing and client-facing presentations