Senior B2B Content Marketing Lead - LinkedIn & CRM

Zohorecruit; New York (NY); On-site; USD 99,000 - 135,000; Full time

Job summary

Zohorecruit is seeking a seasoned B2B content leader in New York to own strategy and execution across LinkedIn, CRM emails, and other owned channels. Build a data-driven editorial plan aligned with campaigns, events, and audience moments.

You will translate research and performance insights into advertiser-facing stories, manage multiple workstreams, and collaborate with creative teams to launch impactful content.

Qualifications

• 7+ years of experience in B2B content marketing, integrated marketing, editorial strategy, brand storytelling, or related work.
• Hands-on experience managing owned social and CRM channels, especially LinkedIn and email newsletters.
• Strong writing, editing, and advertiser-focused storytelling experience.
• Experience developing content strategies and integrated editorial plans tied to business goals.
• Strong project management experience managing multiple content workstreams and deadlines.
• Experience translating research, audience insights, data, and performance results into marketing content.
• Experience partnering with creative teams to brief, review, and launch content.

Responsibilities

• Own B2B content strategy and execution across LinkedIn, CRM email, and other owned channels.
• Build and manage an editorial calendar aligned with business priorities, campaigns, events, and audience moments.
• Develop messaging, content briefs, copy, publishing plans, and integrated content strategies.
• Turn research, campaigns, programming, product updates, and events into advertiser-facing stories.
• Develop content plans for major cultural, seasonal, industry, and programming initiatives.
• Support promotional events with LinkedIn, email, event promotion, recap, and follow-up content.
• Lead the content marketing execution for video and fandom-focused initiatives.
• Develop case studies and customer success stories using approved business outcomes and proof points.
• Support vertical marketing, sales enablement, Mid-Market, and demand-generation campaigns.
• Monitor content performance and use engagement and audience data to improve future content.
• Coordinate reviews and approvals across marketing, sales, research, communications, events, and creative teams.

Skills

B2B content marketing

Editorial strategy

Brand storytelling

LinkedIn

CRM newsletters

Strong writing

Project management

Tools

CRM platforms

Content management

Job description

Zohorecruit is seeking a seasoned B2B content leader in New York to own strategy and execution across LinkedIn, CRM emails, and other owned channels. Build a data-driven editorial plan aligned with campaigns, events, and audience moments.

You will translate research and performance insights into advertiser-facing stories, manage multiple workstreams, and collaborate with creative teams to launch impactful content.