B2B Content Marketing Lead — Strategy to Launch (Onsite)

KellyMitchell Group; New York (NY); On-site; USD 76,000 - 109,000; Part time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Employee-Owned Profit Sharing (ESOP)

401K offered

Job summary

KellyMitchell is seeking a Content Marketing Lead to join the B2B Marketing team as a hands-on contractor in Midtown Manhattan. You will move from strategy to execution, building content plans for major initiatives and turning insights into advertiser-facing stories while managing owned channels and delivering from brief to launch.

The role requires 7+ years in B2B content marketing with strong writing, editorial, and project-management skills, and a track record in LinkedIn and CRM campaigns.

Qualifications

• 7+ years in B2B content marketing, integrated marketing or editorial strategy.
• Proven experience managing LinkedIn and email newsletters.
• Exceptional writing, editing and storytelling skills.
• Experience developing content strategies and editorial plans tied to business objectives.
• Strong project management with multiple workstreams and deadlines.
• Comfort translating research and data into advertiser-facing narratives.
• Experience partnering with creative teams to brief and launch content.

Responsibilities

• Own and manage B2B owned-channel content, focusing on LinkedIn and CRM emails.
• Develop channel strategies, briefs, copy, messaging, and publishing plans.
• Collaborate with Research & Insights, Ad Product Marketing, and Sales Enablement.
• Create content plans for promotional events and industry appearances.
• Lead content for a video series, including launch posts and follow-up content.
• Translate case studies and customer stories into compelling narratives.
• Support vertical marketing campaigns by tailoring content to advertiser segments.

Skills

B2B content marketing

Social media management

Copywriting & storytelling

Editorial strategy

Project management

Research & data interpretation

Creative collaboration

Tools

CRM platforms

Job description

KellyMitchell is seeking a Content Marketing Lead to join the B2B Marketing team as a hands-on contractor in Midtown Manhattan. You will move from strategy to execution, building content plans for major initiatives and turning insights into advertiser-facing stories while managing owned channels and delivering from brief to launch.

The role requires 7+ years in B2B content marketing with strong writing, editorial, and project-management skills, and a track record in LinkedIn and CRM campaigns.