B2B Communications Lead: Thought Leadership

LinkedIn; California (MO); Hybrid; USD 100,000 - 156,000; Full time

Job summary

LinkedIn is hiring a Communications Manager with B2B communications experience to develop and execute storytelling around how LinkedIn powers businesses and helps them grow. This role will be based in Sunnyvale, San Francisco or New York City, and operates in a hybrid work model.

You will collaborate with our global Customer & Tech Communications team to drive thought leadership campaigns, customer stories, and executive profiling across earned media, creator engagements, and owned content.

Qualifications

• 5+ years’ experience in communications, marketing, journalism, or related experience, and 2+ years in B2B communications.
• BS/BA Degree or equivalent experience.

Responsibilities

• Support customer storytelling across our entire portfolio of B2B products to reach recruiter, marketer and seller audiences
• Develop innovative approaches to elevate customer success stories across earned, owned, and social channels
• Maintain a robust pipeline of customer stories and proactively identify opportunities to amplify those stories
• Gather insights/data to tell stories, turning complex information into engaging, easy-to-understand stories
• Pitch stories and secure earned/creator coverage that help our customers understand the value LinkedIn provides
• Support proactive and reactive storytelling and narrative building
• Build and maintain strong relationships with media targets across tier-one outlets
• Stay ahead of media trends and changes to ensure we are always adapting our strategies to drive meaningful earned media results for the business
• Write and/or edit content, including, but not limited to pitches, narratives, articles, LinkedIn platform posts, bylines, etc.

Skills

B2B Communications

Media Relations

Customer Storytelling

Executive Communications

Thought Leadership

Education

BS/BA Degree or equivalent experience

Job description

LinkedIn is hiring a Communications Manager with B2B communications experience to develop and execute storytelling around how LinkedIn powers businesses and helps them grow. This role will be based in Sunnyvale, San Francisco or New York City, and operates in a hybrid work model.

You will collaborate with our global Customer & Tech Communications team to drive thought leadership campaigns, customer stories, and executive profiling across earned media, creator engagements, and owned content.