Senior AVP, Product Strategy & Growth

Automatic Data Processing, Inc.; Glendale (CA); On-site; USD 99,000 - 159,000; Full time

Job summary

LAFCU in Glendale, CA, seeks an AVP of Product Management to lead strategic product development, lifecycle management, and cross-functional execution across deposit, lending, payment, and digital banking products. You will drive market competitiveness, member experience, and growth initiatives.

Responsibilities include developing roadmaps, managing product portfolios, and delivering data-driven decisions with executive alignment.

Qualifications

• Bachelor's degree in Business Administration, Finance, Marketing, Economics, Management, or related field.
• MBA or related discipline preferred.
• Minimum 7 years of progressive product management, strategic planning, project management, or financial services experience.
• Minimum 3 years of leadership or management experience.
• Experience within a credit union, bank, financial institution, or fintech organization strongly preferred.
• Strong understanding of credit union and banking products and services.
• Knowledge of consumer banking regulations and compliance requirements.

Responsibilities

• Develop and execute product strategies aligned with organizational goals and member needs.
• Manage the full product lifecycle, including assessment, planning, implementation, enhancement, and retirement of products and services.
• Conduct market research, competitive analysis, and industry trend evaluations to identify opportunities and risks.
• Recommend new products, services, pricing structures, and enhancements to improve member value and organizational performance.
• Develop and maintain product roadmaps supporting long-term strategic initiatives.
• Oversee consumer deposit, lending, payment, digital banking, and ancillary product portfolios.
• Monitor product performance metrics, including growth, profitability, member adoption, retention, and utilization.
• Lead enterprise-wide product initiatives from concept through implementation.

Skills

Product management

Leadership

Strategic planning

Cross-functional collaboration

Data analytics

Regulatory/compliance knowledge

Financial analysis

Vendor management

Education

Bachelor's degree in business or related field

MBA or related discipline preferred

Tools

Microsoft Office

BI/reporting tools

SQL

Job description

LAFCU in Glendale, CA, seeks an AVP of Product Management to lead strategic product development, lifecycle management, and cross-functional execution across deposit, lending, payment, and digital banking products. You will drive market competitiveness, member experience, and growth initiatives.

Responsibilities include developing roadmaps, managing product portfolios, and delivering data-driven decisions with executive alignment.