Senior AVP, Marketing Automation & Analytics
Morningstar Credit Ratings, LLC
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Benefits offered by this job
Job summary
Morningstar Credit Ratings, LLC seeks an accomplished Marketing Automation & Analytics AVP in New York to own platforms, data, and reporting frameworks. Lead marketing automation programs, audience journeys, and lifecycle governance while partnering with stakeholders to drive campaign effectiveness and efficiency.
Ideal candidate brings hands-on expertise in Pardot, HubSpot, and Salesforce, with strong project management and a passion for data-driven insights.
Qualifications
- Bachelor’s degree required.
- 8+ years of experience in marketing automation architecture.
- Hands-on expertise in Pardot, HubSpot, or related platforms with Salesforce integration.
- Strong lead management, routing, and scoring knowledge.
- Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker).
- Ability to manage multiple projects and communicate with stakeholders.
Responsibilities
- Define martech vision, strategy, and roadmap for the global Credit business.
- Own end-to-end management of marketing technology platforms and governance.
- Administer marketing automation platforms and manage integrations with vendors.
- Design and optimize campaigns, templates, lead scoring, and journeys.
Skills
Education
Tools
Job description
Morningstar Credit Ratings, LLC seeks an accomplished Marketing Automation & Analytics AVP in New York to own platforms, data, and reporting frameworks. Lead marketing automation programs, audience journeys, and lifecycle governance while partnering with stakeholders to drive campaign effectiveness and efficiency.
Ideal candidate brings hands-on expertise in Pardot, HubSpot, and Salesforce, with strong project management and a passion for data-driven insights.
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