Senior Audience Segmentation and Data Analyst

Choice Hotels International; North Bethesda (MD); Remote; USD 85,000 - 100,000; Full time

Job summary

Choice Hotels International seeks a detail-oriented Senior Audience Segmentation and Data Analyst to shape marketing strategies in our Loyalty Marketing team. This remote position focuses on developing audience strategies, analyzing customer data, and working with cross-functional teams to optimize marketing campaigns, contributing significantly to guest engagement and loyalty.

Benefits

Medical, dental, and vision coverage

Paid time off for holidays and vacations

Financial benefits for retirement

Employee recognition programs

Discounts at Choice hotels worldwide

Qualifications

• 5 years of experience with data warehouses.
• 3 years in audience segmentation and data querying.
• Proficiency in SQL and Microsoft Excel required.

Responsibilities

• Develop and implement audience segmentation strategies.
• Conduct analysis of customer demographics and preferences.
• Collaborate with teams to align segmentation with campaign goals.

Skills

Analytical thinking

Problem-solving

Collaboration

Communication

Education

Bachelor’s degree in marketing, communications, business, or a related field

Tools

SQL

Microsoft Office

Amperity CDP

Job description

Senior Audience Segmentation and Data Analyst

Join to apply for the Senior Audience Segmentation and Data Analyst role at Choice Hotels International

Senior Audience Segmentation and Data Analyst

Join to apply for the Senior Audience Segmentation and Data Analyst role at Choice Hotels International

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Senior Audience Segmentation and Data Analyst in our Loyalty Marketing team. This team is responsible for driving personalized marketing strategies that deepen guest engagement and loyalty. As a key member of our team, you will play a critical role in shaping how we reach and engage our guests by developing smart, data-driven audience segmentation strategies that power our marketing campaigns.

Are you a detail-oriented and technically skilled analyst who excels at transforming data into actionable insights? Do you enjoy writing queries, collaborating with different teams, and ensuring that the right messages reach the appropriate audiences at the right time? We invite you to apply today for our Senior Audience Segmentation and Data Analyst role today and #MakeItYourChoice.

Your Responsibilities

• Develop and implement comprehensive audience segmentation strategies to optimize email and digital marketing performance.
• Conduct in-depth analysis of customer demographics, behaviors, and preferences to inform targeting strategies.
• Collaborate with cross-functional teams, including marketing, IT, and digital, to align segmentation with campaign goals.
• Serve as the technical lead for campaign development and audience selection, ensuring flawless execution.
• Maintain and manage the audience database, ensuring data accuracy and integrity.
• Investigate and resolve data issues in partnership with IT and ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).
• Document campaign procedures, business rules, and maintain archives of historical segmentation logic.
• Monitor and report on campaign performance, providing actionable insights and strategic recommendations to senior leadership.
• Support and cross-train team members on segmentation tools and processes.
  
  

Your Experience, Skills & Competencies

• Bachelor’s degree in marketing, communications, business, or a related field (required).
• Minimum 5 years of experience working with data warehouses and 3 years in audience segmentation and data querying.
• Proficiency in SQL, and Microsoft Office (especially Excel).
• Strong analytical and problem-solving skills with the ability to translate data into actionable strategies.
• Experience with Amperity CDP platform and marketing automation/CRM systems is a plus.
• Knowledge of email marketing regulations and best practices.
• Excellent communication skills and ability to work collaboratively in a fast-paced environment.
• Hospitality or travel industry experience is a plus.
  
  

Your Team

This is an individual contributor role that will report to the Manager, Marketing Automation and Enablement. You will collaborate regularly with cross-functional departments including IT, digital, and campaign strategy teams.

Your Work Location

As our Senior Audience Segmentation and Data Analyst, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN.

Salary Range

The salary range for this position is $85,000 - $100,000 annually.

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide
  
  

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

• PLEASE NOTE: This role is not eligible for sponsorship ***
  
  

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Hospitality

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