Editor, Audience Insights & Strategy, CNN

CNN; Washington (District of Columbia); On-site; USD 77,696 - 144,292; Full time

Benefits offered by this job

Health insurance coverage

Employee wellness program

Retirement savings plan

Job summary

A leading news organization in Washington, D.C. is seeking an experienced Editor, Audience Insights & Strategy to enhance their audience-first approach. The ideal candidate will analyze performance data and develop strategies to grow the audience through actionable insights. Strong communication skills, experience in digital media, and fluency in analytics platforms are essential. This full-time role offers a salary range of $77,696 to $144,292, along with competitive benefits.

Qualifications

• 3-5+ years of experience in digital media, audience development, or audience insights.
• Proven success in embedding audience insights into decision-making.
• Ability to synthesize complex data into clear narratives.

Responsibilities

• Analyze performance data across CNN’s digital platforms.
• Develop actionable insights to grow audience through editorial strategies.
• Present findings to internal stakeholders.

Skills

Digital media experience

Audience development

Content strategy

Strong communication skills

Data analysis

Tools

Adobe Analytics

Google Analytics

Excel

Looker Studio

Job description

Editor, Audience Insights & Strategy, CNN

Join to apply for the Editor, Audience Insights & Strategy, CNN role at CNN

We are seeking an Editor, Audience Insights & Strategy, CNN to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play a key role in advancing our audience‑first approach by turning data into actionable insights, shaping our editorial and content strategies, and contributing to workflows and products that scale the visibility, impact and accessibility of insights across the organization. This team works in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate and flow into every part of the business – from newsroom decisions to long‑term product and platform strategies.

Key responsibilities

• Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies
• Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies
• Present findings to internal stakeholders through written reports and visually compelling presentations
• Contribute to the development of scalable workflows and repeatable processes for insights generation and delivery
• Support the development of playbooks for repeatable coverage strategies
• Measure and communicate the impact of insights‑driven initiatives, editorial decisions and newsroom experiments
• Work with newsroom staff to understand audience insights, tools and strategies
• Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors
• Collaborate with partners in audience, product, analytics and editorial to bring audience‑first thinking and data‑backed insights into our content, product and platform strategies

Your Qualifications & Experiences

• 3‑5+ years of experience in digital media, audience development, content strategy, or audience insights roles
• Proven success working within complex editorial or media organizations to embed audience insights into decision‑making
• Ability to synthesize complex data points into clear narratives and prescriptive recommendations
• Experience collaborating across editorial, product and analytics teams
• Familiarity with newsroom dynamics and editorial decision‑making processes
• Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets
• Experience using Google Trends to understand and research audience behavior
• Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior
• Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal‑opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $77,696.00 - $144,292.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Broadcast Media Production and Distribution

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