Senior Associate, Social Strategy, DIG, Ruder Finn

ruderfinn; New York (NY); On-site; USD 55,000 - 68,000; Full time

Benefits offered by this job

Health, Dental, Vision insurance

Life Insurance

401(k) matching

Cell phone allowance

Generous PTO with parental leave

Professional development

Workplace flexibility

Job summary

Ruder Finn Digital seeks a Senior Associate, Social Strategy to support Brand Experience clients across food & beverage, consumer goods, health & wellness, and retail. You’ll blend social strategy, creativity, and culture to spark conversations and measurable results.

The role offers hands-on exposure, learning from industry experts, and collaboration with partners nationwide and globally. Join a team that values curiosity and a proactive mindset.

Qualifications

• Bachelor's degree in marketing, communications, media studies, advertising or related field.
• 1+ years of digital marketing or social content development with hands-on influencer campaigns.
• Experience in paid media management is a plus but not required.
• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook).
• Hands-on social video development is a plus; not required.

Responsibilities

• Support brand experience and DIG teams to develop bespoke social media and influencer campaigns, researching trends and identifying new content formats.
• Draft social creative visuals and copy, partnering with RF Studio to bring concepts to life.
• Monitor social channels daily and support community engagement for multiple clients.
• Identify patterns and cultural shifts on social and craft real-time recommendations.
• Participate in meetings to learn strategy, ideas, and campaign activation.
• Assist with influencer marketing research, outreach, and contracts tracking.
• Develop knowledge of social platform features with team support.
• Conduct basic competitive and category research as directed.
• Stay informed on digital marketing trends and share findings.

Skills

Social media

Influencer campaigns

Content development

Education

Bachelor's degree in marketing, communications, media studies, advertising or related field

Tools

Tagger

Job description

Ruder Finn's Digital (DIG) practice brings together storytelling, strategy, social, influencer, analytics, and emerging technology to help brands connect with people in relevant and measurable ways. We believe the best work comes from curious minds, collaborative teams, and people who aren't afraid to challenge convention - or have some fun while doing it.

We are looking for Senior Associate, Social Strategy to join DIG and support our Brand Experience clients across food & beverage, consumer goods, health & wellness, and retail. This is a role for someone who thrives at the intersection of social strategy, creativity, and culture. The ideal candidate combines strong cultural instincts with a sophisticated social/digital skillset and a proven ability to create programs that spark conversation, strengthen brand relevance, and deliver measurable results.

You will have the chance to build foundational experience working alongside industry experts and supporting some of the world's most recognized brands. In this entry‑level role, you'll gain hands‑on exposure to client communications, collaborate with partners and various practice groups across the country and globally, and contribute your creative ideas to meaningful campaigns.

Key Responsibilities

• Support brand experience and DIG teams to develop bespoke social media and influencer campaigns, including researching trends and identifying new content formats to bring client work to life.
• Draft social creative visual concepts and copy, partnering with RF Studio to bring creative to life seamlessly for clients.
• Monitor social channels daily and support community engagement activities for a variety of clients, responding to opportunistic comments and flagging important issues for senior team members.
• Identify patterns and cultural shifts on social, crafting POVs and real-time recommendations that educate internal and client teams on emerging trends and themes online.
• Participate in internal and client meetings or calls to learn about strategy, creative ideas, and campaign activation that support client business objectives.
• Support influencer marketing initiatives by assisting with research and list building, drafting pitches, helping with outreach, coordinating contracts, reviewing content, and maintaining tracking spreadsheets under guidance.
• Develop a working knowledge of social platform features, such as character limits, ad specifications, whitelisting, and ad objectives, with support from the team.
• Assist in conducting basic competitive and category research as directed by senior team members.
• Stay informed on current trends and updates in digital marketing and social media channels, and share relevant findings with the team to help enhance content or campaign performance.

Qualifications

• Bachelor's degree in marketing, communications, media studies, advertising or other related field is preferred
• 1+ years of digital marketing or social content development, with hands‑on involvement in influencer campaigns necessary.
• Experience in paid media management is a plus, but not required.
• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
• Hands‑on social video development is a plus, but not required.
• Experience with digital tools like Tagger (or similar influencer platforms) is a plus
• Enthusiastic and proactive, able to manage multiple assignments and meet deadlines with guidance from the team
• Motivated self‑starter with a willingness to learn, strong problem‑solving skills, and a desire to take on new challenges and responsibilities
• Creative thinker who values data and feedback to inform ideas and approaches
• Passionate about digital trends, active on social platforms, and eager to explore emerging channels and tools
• Brings positive energy, curiosity, and a desire to learn and grow within the team
• Detail‑oriented, organized, and committed to supporting team goals

Benefits & More

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On‑site and off‑site social gatherings

The anticipated salary range for this position, at the time of posting, is $55,000 - $68,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job‑related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color,