Manager, Social & Influencer Strategy, DIG, Ruder Finn

ruderfinn; New York (NY); On-site; USD 67,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

401k with match

Cell phone allowance

Generous PTO

Professional development

Workplace flexibility

On-site social events

Job summary

Ruder Finn is seeking a Manager, Social & Influencer Strategy to join our Digital team in New York. You will support influencer campaigns, manage content across creators, and coordinate with cross-functional partners to ensure timely, brand-safe executions.

The role emphasizes analytics, performance reporting, and staying ahead of influencer trends. A collaborative, detail-oriented candidate with 2+ years in influencer marketing will thrive, with opportunities to lead campaigns and contribute to

Qualifications

• Experience supporting influencer campaigns, creator partnerships, or social campaign execution.
• Familiarity with platform analytics and campaign performance metrics.
• Proactive, solutions-oriented, and eager to learn with strong communication.

Responsibilities

• Support influencer marketing initiatives, including creator research and outreach, vetting, coordination, and asset tracking.
• Manage day-to-day execution of influencer content across creators, timelines, and asset organization.
• Coordinate with influencers, internal teams, studios, and partners for on-time delivery.
• Review content for brand alignment, disclosures, and platform best practices.
• Assist with paid social campaigns, including A/B testing and audience segmentation.
• Gather and organize campaign data for client reporting with platform analytics.

Skills

Influencer marketing

Social media

Content development

Campaign activation

Performance reporting

Education

Bachelor's degree

Tools

Tagger

Meta Ads Manager

GA4

Job description

Ruder Finn is seeking a Manager, Social & Influencer Strategy to join our growing Digital team. This person should have a genuine interest in digital marketing and hands-on experience supporting influencer programs, creator partnerships, social content development, campaign activation, and performance reporting. The ideal candidate is organized, curious, detail-oriented, and excited to help bring influencer-led campaigns to life across social platforms.

Key Responsibilities

• Support influencer marketing initiatives, including creator research, outreach, vetting, coordination, content review, and maintaining tracking systems
• Manage day-to-day execution of influencer content across a network of creators, subject matter experts, and brand partners, including timeline management, deliverable tracking, and asset organization
• Help identify influencer partners aligned with campaign objectives, audience needs, brand values, and platform best practices
• Coordinate with influencers, internal teams, studios, and external partners to ensure smooth execution across timelines, deliverables, and content requirements
• Review influencer content for accuracy, brand alignment, required disclosures, and platform-specific best practices
• Package and finalize content to ensure inclusion of required elements, such as overlays, disclosures, and brand or legal requirements, while maintaining authenticity
• Support content submission and review processes, including tracking asset status, feedback, revisions, and approvals
• Attend review calls, synthesize stakeholder feedback, and help implement updates across content and assets
• Assist with setting up and optimizing paid social campaigns, including A/B message testing, audience segmentation, and compiling performance reports; Meta experience preferred
• Help gather and organize campaign data for client reporting, with exposure to platform analytics and Google Analytics/GA4
• Monitor social channels and support community management, responding to routine inquiries and flagging key issues
• Participate in internal and client meetings to support strategy development, creative ideation, influencer recommendations, and campaign activation
• Stay informed on creator trends, platform updates, influencer marketing best practices, and emerging social tools to help inform campaign ideas and performance

Qualifications

• Bachelor's degree in marketing, communications, media studies, advertising, or a related field preferred
• 2+ years of experience in influencer marketing, social media, digital marketing, or integrated communications
• Hands-on experience supporting influencer campaigns, creator partnerships, content coordination, or social campaign execution
• Experience researching, vetting, and coordinating with influencers or creators across platforms such as Instagram, TikTok, YouTube, LinkedIn, or similar channels
• Familiarity with influencer marketing tools, such as Tagger or similar platforms, is a plus
• Experience managing content review, approval workflows, stakeholder feedback, and asset tracking
• Experience with Meta Business Manager and Ads Manager preferred; additional platform experience is a plus
• Familiarity with platform analytics, social reporting, and campaign performance metrics
• Proficient in Microsoft Office Suite, including PowerPoint, Word, Excel, and Outlook
• Understanding of compliant, accurate, and brand-safe content development; experience in regulated industries is a plus
• Strong organizational skills, attention to detail, and ability to manage multiple timelines and deliverables
• Proactive, solutions-oriented, and eager to learn, with strong communication and collaboration skills
• Passionate about digital trends, social platforms, creator marketing, and emerging tools

Benefits & More

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings

The anticipated salary range for this position, at the time of posting, is $67,000 - $83,000.