Senior Associate, Paid Media Strategy, DIG, Ruder Finn

Ruder Finn; New York (NY); In loco; USD 55.000 - 68.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health & dental insurance

Vision insurance

401(k) with match

Cell phone allowance

PTO and parental leave

Professional development

Workplace flexibility

On-site and off-site social gatherings

Descrizione del lavoro

Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our Digital (DIG) practice in New York. You will support the planning, setup, and execution of paid social and paid search campaigns across healthcare and consumer brands, playing a hands-on role in campaign execution, performance monitoring, and reporting.

This role offers exposure to broader paid media strategy and cross-channel collaboration, with opportunities to grow client-facing skills

Competenze

• 1-2 years of experience in paid social & paid search.
• Hands-on experience with Meta Ads Manager.
• Familiarity with GA4 and UTMs.
• Strong analytical mindset and Excel proficiency.
• Bachelor's degree in marketing, digital/integrated marketing, advertising or related field.

Mansioni

• Support the set up and launch of paid social campaigns across platforms (Meta required).
• Monitor daily campaign performance and flag trends and optimization opportunities.
• Support paid search campaigns including keyword research and ad copy.
• Assist in data reporting, GA4 data pulls, and campaign insights.
• Collaborate with cross-functional teams and participate in client meetings.

Conoscenze

Analytical mindset

Excel

WA proficiency in data analysis

Formazione

Bachelor's degree in marketing, digital/integrated marketing, advertising or related field

Strumenti

Meta Ads Manager

GA4

UTMs

Excel

Descrizione del lavoro

Ruder Finn isseekinga motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital (DIG) practice. In this role, you will support the planning,setup, and execution of paid social & paid search campaigns across a range of performance-driven client programs, working across healthcare and consumer brands. You'llplay a hands-on role in campaign execution, performance monitoring, and reporting, while gaining exposure to broader paid media strategy and cross-channel collaboration. This is an ideal opportunity for someone early in their career who is eager to deepen theirexpertisein paid social, paid search, analytics, and digital strategy in a fast-paced agency environment.

Key Responsibilities

Paid Social: Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance Support building UTM tracking links for integrated campaigns Paid Search & Google Ads Support the set up and launch of paid search campaigns, and YouTube/Demand Gen when relevant, assisting with pre launch activities such as keyword research, ad copy, audience targeting, and campaign structure Monitor campaign performance and search query reports, flagging trends, insights and optimization opportunities with a focus on driving measurable business outcomes Manage pacing and budgets to ensure campaigns deliver efficiently against monthly, quarterly, and annual investment targets. Data & Analytics: Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4) Support reporting deliverables, data pulls, and reporting insights Maintains awareness of industry trends and impact to client & assigned accounts Assist in conducting competitive and category-specific research Strategy & Collaboration: Contribute to campaign planning discussions Collaborate with cross-functional teams/team members to support integrated campaign execution Participate in client meetings and internal status calls, with opportunities to grow client-facing skills

Qualifications

1-2 years of experience in paid social & paid search Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus Working knowledge of GA4 and UTMs a plus Strong analytical mindset with proficiency in Microsoft Excel Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook) Comfortable managing multiple tasks across accounts in fast-paced environment Curious and eager to learn with strong problem-solving skills Great energy, and curiosity to do and learn new things to support agency growth and offerings Detail-oriented, organized, and dedicated Bachelor's degree in marketing, digital/integrated marketing, advertising or related field

Benefits & More

You will receive a competitive base salary and bonus opportunity You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan. Monthly allowance for cell phone, office equipment, etc. Generous PTO policy with paid maternity/paternity leave Professional learning and development opportunities Workplace flexibility On-site and off-site social gatherings The anticipated salary range for this position, at the time of posting, is $55,000 - $68,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.

Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics.

Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Ruder Finn, Inc. is one of the world's largest independent global communications and creative agencies. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments, non-profit organizations and startups. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications.