Predicts Acquisition Marketing Manager

fanduel; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

FanDuel Group is seeking an Acquisition Marketing Manager to drive Predicts' new customer acquisition, optimize the end-to-end funnel, and maximize the FanDuel referral ecosystem. You will own the "Fix the Funnel" program, build a conversion roadmap with Product, CRM, UX Research and Analytics, and run rapid tests to improve registration-to-activation.

This is a high-visibility role with a material business impact.

Qualifications

• 5+ years in digital or growth marketing with focus on conversion optimization.
• Experience owning funnel optimization and structured A/B test programs.
• Strong cross-functional collaboration with Product, CRM/Retention, UX and Analytics.
• Experience with referral or lifecycle/CRM marketing is a plus.
• Numerical literacy and ability to translate data into insights.

Responsibilities

• Own Fix the Funnel conversion optimization end-to-end from registration to activation.
• Build and prioritize a conversion-focused roadmap with Product, CRM, UX Research, Analytics.
• Design and run rapid test-and-learn programs to lift conversion.
• Develop a Unified Refer-a-Friend program and scale across channels.
• Partner with Product, Engineering, and Creative to optimize RAF performance.
• Support on the always-on offer testing roadmap and performance scoring.
• Translate performance data into actionable insights for stakeholders and leadership.
• Collaborate across Commercial, CRM, Analytics, Product and Acquisition teams to improve processes.

Skills

Conversion optimization

A/B testing

Data analysis

Cross-functional collaboration

Advanced Excel

Data visualization

Education

Bachelor's degree in Marketing, Business, Analytics

Tools

Excel

Job description

THE POSITION

Our roster has an opening with your name on it

We're looking for an Acquisition Marketing Manager to drive Predicts' new customer acquisition, optimize our end to end conversion funnel, and maximize our FanDuel referral ecosystem. Reporting into the Growth Senior Manager, you'll own our "Fix the Funnel" conversion optimization and help build an industry-leading Unified Refer-a-Friend program, whilst also supporting our always-on Headline Offer testing agenda and roadmap. You'll also support on performance reporting, partnering with commercial and relevant stakeholders to monitor trends, define KPIs and benchmarks, and set targets to improve the efficiency of our conversion funnel and referral engine. This is an energizing, highly visible role with the opportunity to make a material impact on the business outcome for FanDuel Group by turning data-driven insight into funnel, referral, and offer improvements that enhance the FanDuel business.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Own "Fix the Funnel" conversion optimization end-to-end - mapping the customer journey from registration through first real money activation, surfacing full-funnel drop-off, and driving best-in-class journeys that convert efficiently and effectively.
• Build and prioritize a conversion-focused roadmap in partnership with Product, CRM/Early Life, UX Research, and Analytics, holding the funnel accountable to clear conversion KPIs.
• Design and run rapid test-and-learn programs across the growth function - hypotheses, A/B tests, and cohort readouts - to continuously lift registration-to-activation conversion.
• Help deliver an industry-leading Unified Refer-a-Friend (RAF) program alongside our SBK counterparts - supporting the end-to-end product roadmap, seamless in-product sharing mechanics, and an incentivized referral ecosystem, nationwide.
• Partner with Product, Engineering, and Creative to optimize RAF performance and reward mechanics, and help build the playbook for scaling referral across the Predicts One App.
• Support the always-on offer testing roadmap - contributing to offer scorecards and performance grading (volume, geo, value, paybacks) and a rapid experimentation cadence that identifies winning acquisition and activation mechanics.
• Translate complex funnel, referral, and offer performance into clear, actionable insight and reporting for cross-functional stakeholders and senior leadership, guiding where the team focuses and acts.
• Partner across Commercial, CRM, Analytics, Product, and the broader Acquisition team to drive process improvement, and support planning and forecasting with accurate, up-to-date views of conversion and referral performance.

THE STATS

• 5+ years of experience in digital or growth marketing, with a focus on conversion optimization, funnel/lifecycle, or consumer acquisition
• Bachelor's degree in Marketing, Business, Analytics, or a related field preferred
• Demonstrated experience owning or driving conversion-rate / funnel optimization and structured A/B test-and-learn programs
• Strong cross-functional partnership skills, particularly with Product, CRM/Retention, UX, and Analytics teams
• Experience with referral (RAF) or lifecycle/CRM marketing a strong plus
• Highly numerically literate with advanced Excel skills and experience building data visualization views
• Experience working with large datasets and translating performance data into actionable insights
• Strong attention to detail and results-oriented mindset, with a focus on objective performance measurement
• Ability to distill complex analyses into clear, concise insights for a wide range of stakeholders, including senior leadership
• Metrics-driven, with a focus on continuous improvement of marketing performance and customer journeys
• Demonstrated analytical rigor, proactiveness, and reliability in fast-paced, test-and-learn environments
• Customer-focused mindset with a strong understanding of conversion and acquisition drivers; interest in the Online Gaming industry preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

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