Manager, Experience Planning

Hearts & Science; Atlanta (GA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science is seeking a Manager, Experience Planning in the Atlanta area to lead day-to-day liaison work between clients, vendor partners and the media community. You will ensure media plans align with brand objectives and guidelines, collaborating with Integrated Planners and Data Science teams to deliver integrated campaigns.

The role requires strong presentation skills and a solid understanding of diverse media types, with 3+ years in cross-channel branding strategy or media.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Proven, strong team management and collaboration skills.
• Knowledge of advertising, marketing and media principles; basic related disciplines.
• Solid understanding of Broadcast, Print, Outdoor and Digital media.
• Ability to interpret media data sources and reporting.
• Familiarity with media budgeting, schedules and integration with agencies.

Responsibilities

• Supervise and train Associates and Senior Associates in planning processes and client business.
• Manage client media issues, propose solutions and resolve conflicts.
• Set timetables for plan development and coordinate timelines.
• Integrate strategic planning into communication plan development.
• Develop objectives and strategies aligned with the client's marketing direction.
• Maintain a consumer-centric view in strategic thinking to reach target audiences.
• Oversee implementation of integrated offerings and tools.
• Identify opportunities for cross-platform deals when appropriate.
• Present media plans to clients and defend recommendations.

Skills

Cross-channel branding strategy

Team management

Advertising principles

Media types knowledge

Media data interpretation

Budgeting & scheduling

Presentation skills

Job description

Job Description

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client's media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client's media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client's marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business Georgia: $50,000.00-$95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

, Georgia: $50,000.00-$95,000.00