Senior Associate, Marketing

Playboy Enterprises, Inc.; Miami Beach (FL); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Parental Leave

Pet Insurance

Employee Assistance Program

401K with company match

Flexible Time Away Plan

Prepaid transportation

Job summary

Playboy Enterprises, Inc. in Miami Beach is seeking a Senior Associate, Marketing to support subscription growth, lifecycle marketing, CRM operations, and revenue reporting on the Growth team.

You will translate strategic direction into day-to-day execution and gain exposure to subscription economics across channels. The ideal candidate has 2–4 years in marketing or CRM, hands-on with Klaviyo/Braze/SFMC, strong Excel skills, and a genuine affinity for the Playboy brand.

Qualifications

• 2 to 4 years of experience in marketing, growth, CRM, or subscription-based businesses.
• Working knowledge of CRM and marketing automation platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud.
• Strong analytical proficiency, including advanced Excel skills and comfort working with performance dashboards.
• Excellent written and verbal communication skills, with the ability to synthesize data into clear recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams under tight timelines.
• Genuine affinity for the Playboy brand and an interest in media and subscription businesses.
• A bachelor's degree is required.

Responsibilities

• Support execution of the subscriber acquisition strategy across paid, owned, and earned channels, including campaign setup, tracking, and optimization.
• Assist in monitoring subscription KPIs, including MRR, ARR, churn, LTV, and CAC, and flag variances against plan.
• Coordinate with the product and editorial teams to maintain an accurate view of the subscriber funnel from awareness through renewal.
• Prepare supporting materials for pricing, packaging, and new-offering business cases.
• Build and deploy segmented email and lifecycle campaigns within the CRM and marketing automation platform.
• Maintain the testing calendar and execute A/B and multivariate tests, summarizing results for leadership review.
• Support ongoing management of retention and win-back campaigns, ensuring accurate targeting and timely deployment.
• Maintain data hygiene and segmentation logic within the CRM to support personalization initiatives.
• Serve as a day-to-day liaison between the growth function and editorial, product, and finance stakeholders.
• Compile and maintain recurring dashboards and reporting packages that track subscription and CRM performance.
• Support the monthly forecasting process by consolidating inputs from Finance and the analytics function.
• Provide logistical and operational support for events designated as revenue and audience acquisition channels.
• Support execution of the paid voting and contest program, including CRM integration and first-party data capture.
• Track sponsorship, ticketing, and licensed activation revenue against target for each activation.
• Ensure all participant and attendee data is properly consented, captured, and imported into the CRM.

Skills

Marketing

CRM platforms

Excel

Communication skills

Organizational skills

Brand affinity

Education

Bachelor's degree

Tools

Klaviyo

Braze

Salesforce Marketing Cloud

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Associate, Marketing

Full Time Miami Beach, FL, US

Salary Range: $68,000.00 To $75,000.00 Annually

The Job

The Senior Associate, Marketing is a foundational hire on the Playboy Media & Brand growth team, providing direct execution support to the Sr. Director, Growth across subscription acquisition, experiential strategy, CRM operations, and revenue reporting. This role is designed for a highly organized, analytically minded operator who can translate strategic direction into disciplined, day-to-day execution. The successful candidate will gain broad exposure to subscription economics, lifecycle marketing, and cross-functional program management within one of the most recognized media brands in the world.

What You’ll Do — Core Responsibilities

The essential job duties below are specific to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Subscription Growth Support

• Support execution of the subscriber acquisition strategy across paid, owned, and earned channels, including campaign setup, tracking, and optimization.
• Assist in monitoring subscription KPIs, including MRR, ARR, churn, LTV, and CAC, and flag variances against plan.
• Coordinate with the product and editorial teams to maintain an accurate view of the subscriber funnel from awareness through renewal.
• Prepare supporting materials for pricing, packaging, and new-offering business cases.

CRM & Lifecycle Marketing

• Build and deploy segmented email and lifecycle campaigns within the CRM and marketing automation platform.
• Maintain the testing calendar and execute A/B and multivariate tests, summarizing results for leadership review.
• Support ongoing management of retention and win-back campaigns, ensuring accurate targeting and timely deployment.
• Maintain data hygiene and segmentation logic within the CRM to support personalization initiatives.

Cross-Functional Coordination

• Serve as a day-to-day liaison between the growth function and editorial, product, and finance stakeholders.
• Compile and maintain recurring dashboards and reporting packages that track subscription and CRM performance.
• Support the monthly forecasting process by consolidating inputs from Finance and the analytics function.

Events & Contests Support

• Provide logistical and operational support for events designated as revenue and audience acquisition channels.
• Support execution of the paid voting and contest program, including CRM integration and first-party data capture.
• Track sponsorship, ticketing, and licensed activation revenue against target for each activation.
• Ensure all participant and attendee data is properly consented, captured, and imported into the CRM.

What You’ll Bring — Qualifications and Skills

• 2 to 4 years of experience in marketing, growth, CRM, or subscription-based businesses.
• Working knowledge of CRM and marketing automation platforms such as Klaviyo , Braze, or Salesforce Marketing Cloud.
• Strong analytical proficiency, including advanced Excel skills and comfort working with performance dashboards.
• Excellent written and verbal communication skills, with the ability to synthesize data into clear recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams under tight timelines.
• Genuine affinity for the Playboy brand and an interest in media and subscription businesses.
• A bachelor's degree is required.

What We Offer

• Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options
• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program
• Pretax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan
• Dynamic, inclusive workplace culture focused on innovation, impact, and employee well-being

What You’ll Be Part Of

Playboy is one of the most recognizable, iconic brands in the world that started as a culture-driving, boundary-pushing magazine over 70 years ago. Today, Playboy is a consumer lifestyle business with digital and physical products available in 180 countries across entertainment, events, fashion, lifestyle, sexual wellness, consumer products, and more. Our mission — to create a culture where all people can pursue pleasure — is built upon decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression, and the idea that pleasure is a fundamental human right.

Please note that this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

Playboy is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and making all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.

Job Conditions

Individuals applying for this position should understand that Playboy’s brands are focused on creative freedom, artistic expression, and sex positivity. As a result, the business concept is based partly on sex appeal, nudity, and/or sexual wellness products, which means that employees may be exposed to: individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate or explicit acts or behaviors; conversations and discussions about sex, sexuality and the human anatomy; and conversations where vulgar language or sexual jokes and innuendo may be expressed. While individuals should not apply for this position if they find a work environment as described above to be offensive, intimidating, hostile or unwelcome, nothing herein shall prevent them from notifying the Company immediately if they are exposed to conduct of any type with which they feel uncomfortable.