Social Media Manager at Byborg Enterprises

Feedinkoo: Remote Jobs; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

Feedinkoo is seeking a Social Media Manager to develop and grow the brand presence of the Playboy Club and other digital products. This role involves creating impactful social media strategies, managing content across platforms, and optimizing campaign performance.

The ideal candidate will have over 3 years of experience in social media management, a proven track record in e-commerce, and a growth hacker mindset with a focus on innovation.

Qualifications

• 3+ years of experience managing content on social media in complex organizations.
• Demonstrated impact on profitability increase.
• Experience or curiosity about web3 ecosystems.

Responsibilities

• Develop and execute a global social media strategy.
• Plan and deliver original campaigns across major platforms.
• Build and nurture engaged fan and follower bases.

Skills

Content management on social media

E-commerce experience

Hands-on expertise in Reddit, TikTok, and X

Strategic thinking

Analytical skills

Copywriting

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

Role Overview

We are seeking a bold, creative, and results‑driven Social Media Manager to build and grow the brand presence of the Playboy Club and other selected adult digital products across multiple regions. This is a hands‑on role for someone eager to take the lead by developing and executing impactful social media strategies that drive visibility, engagement, and profitability growth in the adult lifestyle and entertainment space.

Responsibilities

Strategic Direction & Brand Positioning

• Develop and execute a global, channel‑agnostic social media strategy aligned with each brand’s voice, mission, and growth objectives.
• Refine and express brand positioning with a tone that resonates authentically across mainstream and niche audiences—including web3‑native communities.

Campaign Development

• Plan and deliver original, buzz‑worthy campaigns across all major platforms (e.g., Meta‑owned platforms, X/Twitter, TikTok, Reddit, Discord, Telegram).
• Incorporate storytelling mechanics that work well with both web2 and web3 environments (e.g., token drops, gated content, fan incentives).
• Comfortably implement AI‑backed solutions.

Content Planning & Editorial Calendar

• Research and implement trend‑informed content plans, with formats spanning short‑form video, visual carousels, memes, and live Q&A.
• Schedule and adapt content in response to real‑time platform shifts or viral opportunities.

Content Creation & Publishing

• Write sharp, bold copy and coordinate the creation of visuals and motion content, including AI‑generated assets.
• Tailor content to suit each platform’s tone and technical nuances.

Community Management

• Build and nurture highly engaged fan and follower bases.
• Respond to comments, direct messages, and fan feedback with brand‑appropriate tone and responsiveness.

Web3 Exploration & Integration

• Collaborate on experimental campaigns that leverage NFTs, creator tokens, or DAO participation.
• Monitor web3 trends and identify innovative ways to activate audiences via on‑chain tools, social dApps, and loyalty layers.

Collaborations & Influencer Outreach

• Identify creators, moderators, and cultural gatekeepers—from both traditional and web3 spheres—to launch partnerships and cross‑promotions.

Analytics & Performance Optimization

• Track content and campaign performance through dashboards, social listening tools, and on‑chain analytics (where applicable).
• Use data to iterate and scale what’s working across both engagement and conversion metrics.

Cross‑functional & Global Collaboration

• Align closely with product, analytics, sales, and regional teams to translate strategic goals into digital momentum.
• Ensure content supports broader growth initiatives.

Innovation & Trend Awareness

• Stay ahead of social media trends, platform algorithm shifts, and emerging web3 behaviors.
• Propose and prototype innovative content ideas that drive organic growth and virality.

Qualifications

• 3+ years of experience managing content on social media in complex organizations, especially in e‑commerce, tech, or streaming industries.
• Hands‑on expertise in platforms like Reddit, TikTok, and X is essential.
• Demonstrated impact on profitability increase.
• Knowledge of current social media trends.
• Experience or deep curiosity about web3 ecosystems (blockchains, NFTs, tokens, DAOs).
• A “growth hacker” mindset with a focus on results and innovation.
• Proven ability to manage social media activities across multiple products and regions.
• A professional track record with recognizable, market‑leading products.
• Exceptional strategic thinking coupled with a hands‑on approach to execution.
• Strong analytical skills with experience using data to drive decision‑making and campaign optimization.
• Bachelor’s degree in Marketing, Business, or a related field.
• Native English.
• Ability to work on multiple projects while meeting deadlines.
• Excellent copywriting skills.
• Experience with AI‑generated visuals and campaign management.
• Prior exposure to adult content or similar regulated industries is a strong plus.

Equal Employment Opportunity Statement

Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills, abilities, and experience. We thrive to attract and hire a strong, talented, and diverse workforce, prohibiting discrimination based on race, color, religious or political beliefs, age, nationality, physical, mental or developmental disability, gender, and sexual orientation.

Disclaimer

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all‑inclusive listing of duties and responsibilities. Contents are subject to change at management’s discretion.