Senior Associate Director, Integrated Media Strategy

Adelphi Group; Burbank (CA); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in the United States seeks an experienced Associate Director to lead integrated media planning for studio campaigns. You will guide audience-first strategies across multiple platforms, collaborating with strategy, investment and analytics to drive awareness, conversation and opening weekend performance.

The ideal candidate is a strategic, culturally curious media leader who thrives in a fast-paced entertainment environment and excels at translating insights into compelling

Qualifications

• 5+ years of integrated media planning experience, preferably within entertainment, theatrical, streaming, or premium video categories.

Responsibilities

• Lead integrated media strategy and planning across theatrical film campaigns.
• Develop audience-first strategic frameworks that align media investment with studio marketing objectives and box office goals.
• Build cross-channel media plans spanning video, social, digital, audio, gaming, creators, experiential, search, and emerging platforms.
• Identify opportunities to capitalize on cultural moments and events to maximize campaign impact.
• Translate insights, marketplace intelligence, and learnings into actionable media strategies.
• Partner with analytics, investment, and activation teams for seamless execution and optimization.
• Champion data-informed planning balancing innovation and premium experiences.
• Evaluate new media opportunities and partnerships to enhance effectiveness.
• Provide strategic viewpoints on marketplace trends and competitive activity.
• Foster strong partnerships with studio clients and media partners.

Skills

Media planning

Leadership

Client service

Audience strategy

Communication

Analytics

Presentation

Cross-channel

Project management

Industry knowledge

Tools

Research tools

Audience platforms

Measurement solutions

Media planning tech

Job description

Hearts & Science in the United States seeks an experienced Associate Director to lead integrated media planning for studio campaigns. You will guide audience-first strategies across multiple platforms, collaborating with strategy, investment and analytics to drive awareness, conversation and opening weekend performance.

The ideal candidate is a strategic, culturally curious media leader who thrives in a fast-paced entertainment environment and excels at translating insights into compelling