Senior Associate Brand Manager

Bel Group; Chicago (IL); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

401(k) plan

Medical, dental, and vision coverage

Job summary

Bel Brands is seeking a Senior Associate Brand Manager to lead planning, execution, and analysis of marketing initiatives across our brand portfolio. You will work with Consumer Insights, New Products, Sales, Operations, and Finance to shape strategy and drive growth.

You will manage communications with Bel’s agencies for creative, media, PR, and consumer promotions. You’ll oversee IMC plan execution, translate brand strategy into channel tactics, and lead packaging changes and post-launch

Qualifications

• 4+ years of Brand Marketing experience (CPG preferred).
• Must have expertise in data analysis and translating data into insights.
• Independent and proactive contributor in changing, ambiguous situations.
• Demonstrates learning agility through on-the-job experience and mentorship.
• Ability to communicate concisely within function and with cross-functional and agency partners.

Responsibilities

• Lead planning, execution and analysis of marketing initiatives.
• Oversee IMC plan execution with agency teams and cross-functional partners.
• Translate brand strategy into channel-specific strategies and executions.
• Lead packaging changes for base product and promotions.
• Evaluate programs with ROI focus and optimize accordingly.
• Manage commercialization and launches with cross-functional partners.

Skills

Brand marketing

Data analysis

Leadership

Communication

Teamwork

Tools

Nielsen/IRI data

Job description

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood

Job Description Summary

The Marketing organization is responsible for developing the long-term strategy for the brand, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives. The Senior Associate Brand Manager will report directly to the Brand Manager on the business and assist in managing the brand its sub-lines.

The Senior Associate Brand Manager will be responsible for leading the planning, execution and analysis of various business initiatives. This role will gain broad exposure to all functional activities on the brand’s business (including but not limited to Consumer Insights, New Products, Sales, Operations, and Finance). In this role, the SABM will lead consumption and be relied upon for analytical insights that help shape and develop business strategy in conjunction with the Brand Manager. Additionally, this role will manage communications projects with Bel’s agencies across advertising creative, media, PR, and consumer promotions.

Essential Duties and Responsibilities

• Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis, and market trends to understand key business metrics and competitive activity. Makes business recommendations based on key findings.
• Communications Planning and Execution: leads IMC plan execution in partnership with the integrated agency team, participates in the integrated agency team comms planning process and program development to drive breakthrough marketing programs.
• Brand Strategy: translates brand strategy into channel-specific strategies and executions.
• Packaging: includes leading changes to base product and promotional packaging as needed.
• Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.
• Commercialization Management: leads innovation and renovation commercialization and launch; includes leading the project through the stage gate process, working with cross-functional partners, ensuring a successful launch, and performing post-launch analysis.
• Budget Management: leads day-to-day marketing budget management in partnership with Finance

Qualifications and Competencies

• 4+ years of Brand Marketing experience (CPG preferred)
• Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional and agency partners.

Performance Expectations

• Quality, accuracy, timeliness, reliability, and ownership of work performed.
• Ability to gain the trust and respect of management, coworkers, vendors, and agency partners.
• Maintain the integrity of confidential business and product information; can make decisions in a complex environment without having all the information at hand.
• Gives and can receive ongoing, straightforward, and constructive feedback; develops trustful relationships and engages teams towards common objectives.

Working Conditions:

Work is performed largely in an hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement:

This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Total Rewards

• 401(k) plan
• Medical, dental, and vision coverage, plus PTO available Day 1

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.