Senior Associate Brand Manager Demand Creation

Kimberly-Clark; Minneapolis (MN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Kimberly-Clark is seeking a Senior Associate Brand Manager-Demand Creation to accelerate shopper engagement and drive growth across Kotex, Thinx, Poise and Depend. You will lead omnichannel demand creation, coordinate with Roundel platforms, and partner with Target to optimize campaigns and sales performance.

The role requires a Bachelor's degree with 3+ years in Ecomm, Media, or Sales within CPG or Retail.

Qualifications

• Must analyze data, insights to identify opportunities and plan strategies.
• Collaborate and influence across the organization and with retailers.
• Think strategically to drive commercial planning and execution.
• Strong project management skills to lead initiatives.
• Travel requirement specified: 10%.

Responsibilities

• Lead demand creation strategy and activation to drive growth for Kotex, Thinx, Poise, and Depend.
• Coordinate with agencies on KPIs, budgets, creative development, optimization and analysis.
• Build relationships with Target and align on brand priorities and sell-in.
• Collaborate with Brand, Media, Sales, Insights, and other teams for Joint Business Planning.
• Share weekly/monthly performance headlines and align with leadership on PDP drive periods.
• Develop sales and budget forecasts to support planning.
• Inform leadership about plans, market conditions, and campaign outcomes.

Skills

Data analysis

Cross-functional collaboration

Strategic thinking

Project management

Travel

Education

Bachelor’s degree

MBA

Job description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it's all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retail media, marketing in CPG is booming with innovation.The Senior Associate Brand Manager-Demand Creation plays a key role in accelerating Kimberly-Clark’s engagement with shoppers and is motivated to lead high-impact demand creation activations that drive "win-win" opportunities for Kimberly-Clark and for Target, while also efficiently achieving volume, share, and profit objectives. In this role, you will:

• Lead holistic demand creation strategy & plan activation to deliver growth and omnichannel business outcomes for Kotex®, Thinx®, Poise®, and Depend®. Ownership of tactics includes Roundel paid search (TPA), Roundel display & social media, owned social, CRM, in-store marketing, and more.
• Serve as point-of-contact for agency leads and drive clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis.
• Build effective business relationships with Target, understand priorities, process & requirements, share thought leadership, and drive sell-in of brand priorities and big bets.
• Actively collaborate with Brand, Media, Sales, Insights, Category, and other internal functions to support Joint Business Planning.
• Share weekly and monthly media performance headlines with key internal stakeholders, and gain alignment with leadership on what is needed to increase traffic to and conversion on our PDPs during "must-win" drive periods
• Accurately develop sales and budget forecasts to ensure efficient planning.
• Keep team leader informed on status of plans and campaigns, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree and 3+ years’ experience in Ecomm, Media, or Sales in CPG or Retail
• Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address
• Ability to collaborate, communicate and influence across the organization and with retailers
• Ability to think and act strategically and to drive commercial planning and execution
• Creative thinking and problem-solving skills
• Strong project management skills
• Travel requirements: 10%

Preferred:

• MBA degree
• 3+ years’ experience in shopper or omnichannel/shopper/retail marketing and
• 1+ years’ experience in organic or paid search

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

And finally, the fine print...

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.

When you bring your original thinking to Kimberly-Clark, we fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.