Brand Manager, Brand Growth & Innovation

Kimberly-Clark; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Job summary

Kimberly-Clark seeks a Brand Manager for Brand Growth & Innovation focused on Depend®. You will lead brand-building initiatives across North America, shaping 3–5 year strategy and innovation plans while coordinating with R&D, Product Supply, I&A, RGM, Design, and Sales.

You will translate consumer insights into strong positioning and narratives, develop go-to-market strategies, and work with global teams to scale innovations, all while managing P&L to support sales growth.

Qualifications

• Bachelor’s degree in business/marketing; MBA preferred.
• 5+ years’ experience in marketing with brand management in B2B or CPG.
• Strong P&L, budgeting and business planning experience.
• Experience leading cross-functional teams in a matrix organization.
• Ability to translate consumer insights into brand growth initiatives.

Responsibilities

• Develop and lead brand-building initiatives across North America.
• Develop 3–5 year strategy and innovation plans for Depend®.
• Influence cross-functional partners in R&D, Product Supply, I&A, RGM, Design, and Sales.
• Translate insights into positioning, value propositions, and narratives.
• Lead go-to-market strategies linking consumer proposition to retail execution.
• Partner with global teams to scale scale innovations and consumer insights projects.
• Leverage P&L knowledge to drive net sales and operating profit goals.
• Prepare materials for workshops, customer meetings, and steering committees.
• Identify process improvements at key project/brand level.
• Champion Design Thinking and agile methodologies.

Skills

Brand management

Cross-functional leadership

P&L management

Market research

Strategic thinking

Education

Bachelor’s degree in business/marketing

Masters/MBA preferred

Job description

Brand Manager, Brand Growth & Innovation - Depend®

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

In your Brand Manager role, you’ll help us deliver better care for billions of people around the world. The Brand Growth and Innovation (BG&I) Brand Manager on Depend® will lead brand building initiatives across North America as well as develop, gain support for, and lead 3–5-year strategy & innovation plans. The Brand Manager will lead and influence cross‑functional partners in a matrix organization to include R&E, Product Supply, I&A, RGM, Design, and Sales.

In this role, you will:

• Develop innovation concepts grounded in consumer insight and brand strategy – translating insights into clear positioning, value propositions, and brand narratives
• Lead cross‑functional teams through key stages to prepare the launch of major innovation programs including: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
• Leverage consumer, customer, and category insights to partner with Senior Brand Manager to drive development of 3‑year brand portfolio strategy and supporting innovation programs.
• Support development of go‑to‑market strategies, ensuring a strong linkage between consumer proposition, channel strategy, and retail execution.
• Serve as key liaison with channel and sales strategy as voice of the consumer and brand/innovation subject matter expert.
• Partner with global teams to drive scale innovation and consumer insight projects.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive net sales and operating profit goals while solving issues facing the business.
• Lead the process of materials preparation for various workshops, customer meetings, and steering committees.
• Identify and lead process improvements at the key project or brand level.
• Champion Design Thinking and agile methodologies across Kimberly-Clark NA.

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in business/marketing. Masters/MBA with concentration in marketing degree preferred.
• 5+ years’ experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
• Skilled development and execution of brand marketing related to new product development; cross‑functional leadership including product development, manufacturing/, sales, finance
• Solid understanding of P&L management, annual business planning, budget setting, and subsequent execution of those plans to deliver results.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
• Concept & Brief writing of both product innovation and renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Ability to pull insights from multiple sources and synthesize into both internal compelling stories for change and external facing selling materials.
• Deep skills and experience with diagnosing and resolving complex problems and opportunities.
• Entrepreneurial can‑do attitude to find ways to break down growth barriers.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Travel 10‑20% of the work time.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

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