Senior Associate, Brand Deals Growth Strategy, Creator Supply and API Ecosystem, YouTube

Google; San Bruno (CA); On-site; USD 152,000 - 221,000; Full time

Job summary

Google LLC is seeking a Senior Associate in Brand Deals Growth Strategy within YouTube, focused on Creator Supply and API Ecosystem. The role spans end-to-end inventory management and optimization across primary creator networks and third-party platforms, aligning cross-functional teams to maximize advertiser ROI.

You will help scale creator inventory, drive opt-ins, and shape API endpoints, with a global GTM strategy and enterprise partnerships at the center of your impact.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketplace/supply strategy, business operations, product strategy, or partnerships in the technology or digital media sectors.
• Experience utilizing data analysis to evaluate inventory dynamics, diagnose funnels, and build business cases.
• Experience driving programs across a cross-functional ecosystem (e.g., Product, Engineering, Partnerships, and Sales).

Responsibilities

• Run data-driven analyses to diagnose supply gaps in high-value advertiser verticals and design GTM strategies to grow agreement-ready creator inventory.
• Partner with Product and Creator GTM teams to launch in-product and operational initiatives that drive creator opt-ins, profile readiness, and active agreement participation.
• Architect and lead the end-to-end global GTM strategy for YouTube’s Brand Deals APIs, establishing a unified framework for third-party platform integrations.
• Partner with Product to translate user feedback into technical requirements, influencing the future development of API endpoints; co-design and deploy strategic programs to accelerate developer adoption of high-impact endpoints.
• Drive deeper integration depth with SaaS tools and Influencer Marketing Agencies (IMAs) so YouTube creators feature prominently in their search and campaign-matching tools.

Skills

Data analysis

Cross-functional collaboration

Program management

Marketplace strategy

Education

Bachelor's degree or equivalent

Job description

Senior Associate, Brand Deals Growth Strategy, Creator Supply and API Ecosystem, YouTube

Share Senior Associate, Brand Deals Growth Strategy, Creator Supply and API Ecosystem, YouTube

corporate_fare YouTube place New York, NY, USA ; San Bruno, CA, USA

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketplace/supply strategy, business operations, product strategy, or partnerships in the technology or digital media sectors.
• Experience utilizing data analysis to evaluate inventory dynamics, diagnose funnels, and build business cases.
• Experience driving programs across a cross-functional ecosystem (e.g., Product, Engineering, Partnerships, and Sales).

Preferred qualifications:

• 6 years of experience in marketplace/supply strategy, business operations, product strategy, or strategic partnerships in the technology or digital media sectors.
• Experience designing or scaling API-driven partner strategies, business-to-business (B2B) SaaS platform integrations, or technical developer partnerships.
• Experience analyzing, segmenting, and scaling supply or inventory in a two-sided marketplace, creator platform, or ad-tech network.
• Solid understanding of how brands and agencies search for, vet, and contract creators across different verticals.

About the job

Commercial and Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.

Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable return on investment (ROI) for advertisers on YouTube.

As a Senior Associate on the Brand Deals Growth Strategy team (Creator Supply and API Ecosystem), you will own the end-to-end creator supply chain for YouTube Brand Deals - starting with ensuring a robust, active inventory of creators on YouTube and ending with making those creators seamlessly discoverable across key third-party (3P) platforms where brands and merchants plan their campaigns.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.

• Run data-driven analyses to diagnose supply gaps in high-value advertiser verticals and design GTM strategies to grow agreement-ready creator inventory.
• Partner with Product and Creator GTM teams to launch in-product and operational initiatives that drive creator opt-ins, profile readiness, and active agreement participation.
• Architect and lead the end-to-end global GTM strategy for YouTube’s Brand Deals APIs, establishing a unified framework for third-party platform integrations.
• Partner with Product to translate user feedback into technical requirements, influencing the future development of API endpoints; co-design and deploy strategic programs to accelerate developer adoption of high-impact endpoints.
• Drive deeper integration depth with SaaS tools and Influencer Marketing Agencies (IMAs) so YouTube creators feature prominently in their search and campaign-matching tools.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.