Associate, Brand Deals Growth Strategy (3P Enablement), YouTube

Google LLC; New York (NY); Hybrid; USD 124,000 - 177,000; Full time

Job summary

YouTube Brand Deals Growth Strategy team is hiring an Associate to help convert campaign data into powerful, external-facing advertiser claims and to build compelling case studies. You will work with regional GTM teams to tailor playbooks that win in key markets across AMER, EMEA, and APAC.

As part of the 3P Enablement effort, you will craft training curriculums, pitch decks, and FAQs, and maintain a central repository to accelerate sales velocity and regional readiness while aligning with

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, GTM strategy, business ops, sales enablement, or digital agency strategy in tech/digital media.
• Experience analyzing data (spreadsheets/SQL) to extract insights and craft external narratives.

Responsibilities

• Partner with regional GTM leads to identify barriers, behavior, and dynamics.
• Act as central intake lead to define needed resources, playbooks, or features.
• Extract metrics from pilots to author advertiser claims and ROI benchmarks.
• Collaborate with Marketing and Sales to publish external case studies showing full-funnel value.
• Create training curriculums, pitch decks, FAQs; maintain enablement repository and measure progress.

Skills

Data analysis

Go-to-market strategy

Digital advertising

Business operations

Sales enablement

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Spreadsheets

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Bruno, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy within the technology or digital media sectors.
• Experience analyzing data (using spreadsheets or SQL) to extract business insights and translate metrics into structured, external-facing business narratives.

Preferred qualifications

• 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy.
• Experience writing and design-packaging B2B sales claims, advertiser case studies, or structured partner training curriculums.
• Experience designing, launching, or administering partner programs (e.g., agency tiering, partner certifications, or brand badging programs).
• Experience with the creator economy, Influencer Marketing Agencies (IMAs), or third-party digital advertising landscapes.

About The Job

Commercial & Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.

Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable ROI for advertisers on YouTube.

As an Associate on the Brand Deals Growth Strategy team (3P Enablement), you are the storyteller and commercial activator of the team. Your job is to make sure the market knows exactly how to buy, sell, and win with YouTube Brand Deals.

You will work on the frontline of market adoption: converting raw campaign data into powerful, external-facing advertiser claims and case studies and working closely with the Regional Go-To-Market (RGTM) team to understand local market nuances and deploy custom playbooks on "what it takes to win" in key regions.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Partner closely with regional GTM leads across AMER, EMEA, and APAC to identify localized market barriers, advertiser behavior, and competitive dynamics.
• Act as the central intake lead, synthesizing feedback to identify what resources, playbooks, or product features are needed to win local market share.
• Extract performance metrics from commercial pilots (including hybrid/shopping campaigns and new formats like Posts) to author compelling, data-backed advertiser claims and ROI benchmarks.
• Collaborate with Marketing and Sales teams to write and publish flagship external case studies that mathematically prove YouTube's full-funnel creator sponsorship value.
• Author comprehensive training curriculums, pitch decks, FAQs, and global GTM playbooks to upskill frontline sales teams and 3P partners. Maintain the central enablement repository, tracking training completion and pipeline velocity to report on regional GTM readiness.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .