Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)

Google LLC; San Bruno (CA); On-site; USD 152,000 - 221,000; Full time

Job summary

Google seeks a Senior Associate in Brand Deals Growth Strategy to drive commercial growth for YouTube Brand Deals, focusing on expanding into high-potential formats and commercializing creator formats. You will size new opportunities, pilot activations with agencies and creators, and translate market insights into product and GTM roadmaps.

Working at the intersection of Creators, Brands, and agencies, you will combine analytical rigor with pragmatic problem-solving to influence strategy across

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
• Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.
• Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.

Responsibilities

• Develop data-driven business cases and market sizing models to expand Brand Deals into new formats and surfaces.
• Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.
• Track pilot success metrics, campaign pacing, and ecosystem health, distilling complex datasets into clear executive narratives and leadership recommendations. Support the design, launch, and measurement of commercial pilots.
• Build scalable go-to-market playbooks to accelerate adoption across global markets.
• Partner closely with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.

Skills

Data analysis

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Bruno, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
• Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.
• Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.

Preferred qualifications:

• Experience working with brand deals, talent agencies, or influencer marketing platforms.
• Deep understanding of the influencer marketing, sponsored content, and creator monetization landscape.
• Familiarity with social commerce, affiliate shopping integrations, and emerging digital content formats (e.g., short-form video, community posts, hybrid monetization models).

About The Job

Commercial & Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.

Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable ROI for advertisers on YouTube.

As a Senior Associate on the Brand Deals Growth Strategy team (Commerce & New Formats), you will help shape and execute the next wave of commercial growth for Brand Deals on YouTube. You will focus on expanding our Brand Deals strategy into high-potential commercial opportunity areas as well as commercializing emerging creator formats. Combining analytical accuracy with pragmatic problem-solving, you will size new market opportunities, pilot commercial activations with agencies and creators, and translate market insights into actionable product and go-to-market roadmaps.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Develop data-driven business cases and market sizing models to expand Brand Deals into new formats and surfaces.
• Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.
• Track pilot success metrics, campaign pacing, and ecosystem health, distilling complex datasets into clear executive narratives and leadership recommendations. Support the design, launch, and measurement of commercial pilots.
• Build scalable go-to-market playbooks to accelerate adoption across global markets.
• Partner closely with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .