Alumni Communications Specialist

The University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 60,000 - 63,000; Full time

Job summary

The University of North Carolina at Greensboro seeks an Alumni Communications Specialist to craft audience-centered content that engages alumni and supports annual giving. The role collaborates with the Office of Alumni Relations and Annual Giving to run multi-channel campaigns, including direct mail, email, social media, and giving day initiatives.

Reporting to the Senior Assistant Director of Communications, you will produce timely, targeted messaging that strengthens the university's

Qualifications

• Bachelor's degree in English, communications, journalism, marketing, or a closely related field.
• 2–3 years of professional writing experience, with fundraising, annual giving, alumni, or marketing communications.
• Strong writing and editing skills with ability to produce audience-centered content across multiple formats and channels.
• Understanding of alumni engagement, annual fund fundraising, and multi-channel campaign communications.
• AP style knowledge and professional editorial standards.

Responsibilities

• Produce engaging, audience-centered content across channels to boost alumni participation.
• Craft messages for direct mail, email campaigns, digital pages, social media, and giving day initiatives.
• Collaborate with Alumni Relations, Annual Giving, and Advancement teams.

Skills

Strong writing

Editing skills

Alumni engagement

Fundraising communications

Voice & tone

AP Style

CRM systems

Raiser's Edge

Salesforce

Education

Bachelor's degree in English, communications, journalism, marketing, or a closely related field

Tools

Raiser's Edge

Salesforce

CRM systems

Job description

Oct 13, 2026

Position Information

Position Number

Position Number 004504

Functional Title

Functional Title Alumni Communications Specialist

Position Type

Position Type Staff

Position Eclass

Position Eclass EP - EHRA 12 mo leave earning

University Information

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University's distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

The Alumni Communications Specialist is a communications professional within the Office of University Communications, responsible for producing engaging, audience-centered written content that drives alumni participation, increases annual fund revenue, and strengthens the University's connection to its alumni community. Reporting to the Senior Assistant Director of Communications, this position develops content across a broad range of annual giving channels - including direct mail, email campaigns, digital giving pages, social media, reunion communications, and giving day initiatives - crafting messages that inspire loyalty, pride, and philanthropic action.

The Alumni Communications Specialist brings a strong understanding of alumni audience psychology, annual fund fundraising strategy, and multi-channel campaign production to every piece they write. This position works in close collaboration with the Office of Alumni Relations, Annual Giving staff, and the broader Advancement community to develop communications that are timely, targeted, and effective.

Minimum Qualifications

• Bachelor's degree in English, communications, journalism, marketing, or a closely related field.
• Minimum of two (2) to three (3) years of professional writing experience, with demonstrated experience in fundraising, annual giving, alumni, or marketing communications.
• Strong writing and editing skills with demonstrated ability to produce compelling, audience-centered content across multiple formats and channels.
• Understanding of alumni engagement, annual fund fundraising, and multi-channel campaign communications.
• Ability to write with distinct voice and tone for different audience segments and campaign contexts.
• Knowledge of AP Style and professional editorial standards.

Additional Required Certifications, Licensures, and Certificates

Preferred Qualifications

• Experience in higher education advancement, alumni relations, or annual giving communications.
• Familiarity with email marketing platforms and digital fundraising tools.
• Experience with giving day campaigns, direct mail appeals, or integrated annual fund programs.
• Familiarity with CRM or alumni management systems (e.g., Raiser's Edge, Salesforce, or similar).
• Understanding of data-driven messaging strategy and experience using performance analytics to refine content.

Special Instructions to Applicants

Recruitment Range

Recruitment Range $60,000 - $63,233

Org #-Department

Org #-Department University Communications - 33901

Job Open Date

Job Open Date 10/13/2026

For Best Consideration Date

Job Close Date

Job Close Date 11/01/2026

Open Until Filled No

FTE

FTE 1.000

Type of Appointment

Type of Appointment Permanent

If time-limited, please specify end date for appointment.