ASO & Mobile Growth Specialist

Air Apps

San Francisco (CA)

On-site

USD 90,000 - 130,000

Full time

10 days ago

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Benefits offered by this job

Apple hardware

Annual bonus

Medical insurance

Disability insurance

401k

Air Conference

Free meals

Job summary

Air Apps in San Francisco is seeking an ASO (App Store Optimization) Specialist to lead visibility, discoverability, and conversion in the Apple App Store. You will conduct keyword research, optimize metadata, and partner with UA, Product, and Creative teams to align ASO with broader marketing strategies.

The role requires 3+ years in ASO or mobile growth, strong app ecosystem knowledge, and a data-driven mindset.

Qualifications

3+ years of ASO or mobile growth marketing.
Strong understanding of app store ecosystems (Apple App Store, Google Play).
Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
Data-driven mindset with the ability to turn insights into action.
Excellent communication and collaboration skills.
Based in San Francisco (onsite role).

Responsibilities

Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
Analyze app store performance metrics and provide actionable insights.
Monitor competitors and market trends to identify opportunities for growth.
Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
Stay on top of platform updates, industry best practices, and emerging ASO tools.